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How does UNWTO define tourism?
promotion of responsible, sustainable + universally accessible tourism
What are the 4 perspectives of tourism?
1. tourists
2. business
3. host community
4. government
What are the TANGIBLE components of tourism?
- transportation
- food
- beverages
- tours
- souvenirs
- accommodation
What are the INTANGIBLE components of tourism?
- education
- culture
- adventure
- escape
Visits by residents of a country to their own country mean
domestic (internal)
Visits to a country by nonresidents mean
inbound (international)
Visits by residents of a country to another country mean
outbound (international)
What are two components of international tourism?
inbound + outbound
What are two components of national tourism?
domestic + outbound
Any person on a trip between two or more countries or between two or more localities within his/her country of usual residence.
traveler
All kinds of travelers engaged in tourism
visitor
One who travels away from home for a distance of 50 miles (one way) for business, pleasure, personal affairs, or any other purpose except to commute to work, whether he stays overnight or returns the same day
tourist
What is the center of tourism components?
tourists
What are benefits of tourism to host communities?
- money
- education
- work/jobs
- cultural exchange
- improved community
What are costs/problems that can be created by tourism to host communities?
- cultural erosion
- seasonal employment
- overcrowding
- driving out locals
- prices increase
The Travel, Tourism, and Hospitality Industry’s 7 Questions
Where is it
What does it look like
Does it relate to other destinations
When is the best time to go
What are the local customs and culture like
How do I find information
What’s happening
Open system
Organizations that are in continual interaction with the environment
Why did people travel in Paleolithic Age?
- gather food
- hunting
- avoid danger
When was the wheel invented?
Neolithic Age
Roads were built by whom?
Romans
Why did people travel in the Classical World?
- trade
- festivals
- religious purposes
- education
What are the characteristics of travel in the Industrial Age?
- increased travel opportunities for the middle class
- longer, faster, safer travel
- Cook's tour
Ships were used mainly for traveling in the Classical World
False
There were shelters in the Classical World
True
The Grand Tour was popular in the Industrial Age?
False (Renaissance)
Development of various modes of transportation expanded the need for what?
the need for adequate accommodations
Why is Thomas Cook a pioneer?
introduced the idea of travel packages/travel agency
What are the roles of tourism organizations?
- perform the catalyst, planning, development, and promotion functions related to travel and tourism activities
- monitor + regulate various forms of travel
Explain the destination hierarchy of tourism organization?
the first level is local and regional, then state and provincial, and at the top, world and national
What is the leading international organization in the field of travel and tourism today?
UNWTO (United Nations World Tourism Organization)
What is the only body representing the private sector in all parts of the industry worldwide?
World Travel + Tourism Council (WTTC)
ALL 50 states have travel promotion offices?
True
What does DMO stand for?
Destination Marketing Organization
What does CVB stand for?
Convention + Visitor Bureaus
What are 3 primary responsibilities of DMOs?
1. encourage group to hold meetings + events in the destination
2. assist groups with preparation for their meetings + events
3. encourage tourists to visit the destination
DMOs charge for their services
False
What is Travel Promotion Act of 2009?
- a law creating the corporation for travel promotion
- a partnership among private + public partnerships
What was established by the Travel Promotion Act of 2009?
Brand USA
What is Brand USA?
The nation's first public-private partnership to spearhead a globally coordinated marketing effort to promote the US as a premier travel destination and to communicate US visa and entry policies
Which sector of tourism components does transportation industry represent?
operating sector
What are the economic benefits of tourism?
Creates jobs
Increases GDP
Brings foreign exchange
Diversifies the economy
What are the economic disadvantages of tourism?
Inflation
higher real estate prices
seasonal employment
What are the social and cultural benefits of tourism?
Broadens education
Improve quality of life
Preserves heritage and traditions
Promotes international peace and cultural understanding
What are the social and cultural disadvantages of tourism?
Cultural erosion
Commodification of traditions
Loss of authentic identity
Disrespect for local norms
What is a tourism organization?
An entity established to promote, develop, manage, or regulate travel and tourism within a geographic area or industry sector.
What are the levels of tourism organizations?
International, national, regional, and local.
What are DMOs and CVBs?
Local tourism organizations that promote and manage destinations and attract visitors.
What are the core functions of tourism organizations?
Collect tourism research
Influence public policy
Protect natural and cultural resources
Establish safety regulations
Coordinate destination planning
What is tourism?
The processes, activities, and outcomes resulting from interactions among tourists, tourism suppliers, governments, host communities, and the environment.
What are tourists primarily interested in?
Enjoyment, education, relaxation, and memorable experiences.
What are tourism businesses primarily interested in?
Profitability, market growth, and competitive opportunities.
What are governments primarily interested in regarding tourism?
Economic growth, tax revenue, and national or regional image.
What are host communities primarily concerned with?
Quality of life, stable employment, and environmental and cultural preservation.
What are the main components of the tourism system model?
Inputs, transformation process, outputs, memory, and feedback.
What are inputs in the tourism system?
Natural, human, and capital resources.
What is the transformation process?
Management functions, marketing, and operational linkages that transform inputs into outputs.
What are outputs in the tourism system?
Visitor satisfaction, economic gains, and achieved goals.
What is feedback in the tourism system?
Information from the system's results that helps improve future performance.
What is an open system?
A system that continuously interacts with its internal and external environment.
What does it mean that similar final outputs can be reached through different inputs?
Different resources or starting points can lead to similar results.
What does the hospitality industry provide to tourists?
Accommodations, food and beverage, and entertainment services.
How are tourism and hospitality connected?
Tourism creates demand for hospitality services, so increased tourism leads to growth in hospitality businesses.