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Flashbulb memory
A vivid and detailed memory for the circumstances surrounding an emotional or surprising event.
Accuracy of flashbulb memories
They can become distorted over time despite feeling vivid.
Factors contributing to memory errors
Poor encoding, interference, schemas, source confusion, imagination, and post-event misinformation.
Schema
Background knowledge that influences memory encoding, storage, and recall.
Memory distortions caused by schemas
They guide interpretation and can fill in or alter missing details.
Source confusion
Misidentifying the origin of a memory.
Commonality of source confusion
Memory binds many features (who, where, when), making individual parts easy to confuse.
Misinformation effect
When post-event suggestions or wording alter memory for the event.
Concept
A mental representation used to group similar items.
Categorization
Classifying items into categories based on shared properties.
Categorical perception characteristics
Abrupt perceptual change and better discrimination across categories than within categories.
Definitional approach
Category membership defined by necessary and sufficient features.
When definitional approach works well
For mathematical or abstract concepts with clear definitions.
When definitional approach fails
For natural categories lacking strict defining features.
Family resemblance
Members share overlapping features without a single defining feature.
Prototype approach
Categorization via comparison to an abstract average.
Exemplar approach
Categorization via comparison to stored individual examples.
Support for prototype and exemplar approaches
Family resemblance.
Hierarchical organization in semantic networks
Concepts arranged at levels (superordinate, basic, subordinate).
Basic level in semantic networks
It contains the most useful information and is learned first.
Cognitive economy
Storing shared properties once at higher-level nodes.
Deductive reasoning
Determining what must follow logically from premises.
Categorical syllogism
A logical argument using quantifiers such as 'all' or 'some.'
Validity
Whether the conclusion logically follows from the premises.
Truth in syllogisms
Whether the premises and conclusion correspond to reality.
Conditional syllogism
A logical structure based on 'If P, then Q.'
Valid forms of conditional reasoning
Affirming the antecedent and denying the consequent.
Invalid forms of conditional reasoning
Affirming the consequent and denying the antecedent.
Falsification principle
To test a rule, seek evidence that could falsify it.
Wason Selection Task
Choose cards showing P and not-Q, because these can violate 'If P, then Q.'
Inductive Reasoning
Drawing likely conclusions from evidence.
Stronger Inductive Argument
Representativeness, number of observations, and quality of observations.
Heuristic
A mental shortcut for efficient decision-making.
Availability Heuristic
Judging frequency based on how easily examples come to mind.
Availability Occurrence
People rely on accessible examples rather than considering all possible cases.
Representativeness Heuristic
Judging category membership by similarity to a prototype.
Errors from Representativeness
It leads to neglect of base rates, prior probabilities, and conjunction rules.
Confirmation Bias
Seeking evidence that supports one's beliefs while ignoring contradicting evidence.
Normative Approach
Theoretical decision-making based on maximizing expected value.
Expected Value
Probability × value.
Descriptive Approach
How people actually make decisions, often irrationally.
Utility Theory
Decisions are based on subjective utility rather than objective value.
Loss Aversion
Losses have more psychological weight than equivalent gains.
Framing Effect
Different presentations of identical outcomes lead to different decisions.
Well-defined Problem
One with clear initial state, goal, and rules.
Ill-defined Problem
One lacking clear goals or solution steps.
Insight
Sudden realization of a solution.
Functional Fixedness
Seeing objects only in terms of their typical function.
Mental Set
Persisting in using familiar strategies even when ineffective.
Means-Ends Analysis
Solving a problem by creating subgoals to reduce differences between current and goal state.
Analogical Problem Solving
Using a known solution from one problem to solve a structurally similar one.
Language
A rule-governed system of symbols used to convey meaning.
Hierarchical Structure in Language
Phonemes → morphemes → words → sentences.
Skinner's View
Language learned through reinforcement.
Chomsky's View
Language ability is innate and based on universal grammar.
Phoneme
The smallest sound unit that changes meaning.
Categorical Perception
Perceiving speech sounds as distinct categories.
Phonemic Restoration Effect
Using context to fill in missing phonemes.
McGurk Effect
Visual speech information alters auditory perception.
Morpheme
The smallest meaningful unit of language.
Lexical Ambiguity
A word having multiple meanings.
Syntax
Rules for combining words into sentences.
Parsing
Grouping words into phrases during comprehension.
Garden-path Sentences
Sentences that initially lead to incorrect interpretations.