MKT 4440 Business Literacy Quiz #2

Dark Social

Social sharing that happens through private channels (like messaging apps or email) instead of public feeds, making it hard for marketers to track where web traffic came from

Cookie apocalypse

The phase-out of third-party tracking cookies by major browsers, forcing marketers to find new ways to target and track audiences online

Metaverse marketing

Promoting brands, products, or experiences inside virtual 3D worlds and immersive online environments

Quantum marketing

A modern marketing approach that adapts strategies to rapidly shifting consumer behavior and disruptive technologies like AI and data analytics

AGI

(Artificial General Intelligence) AI systems capable of understanding, learning, and performing any intellectual task as well as or better than a human

GPT

(Generative Pre-trained Transformer) A type of AI model designed to generate human-like text, powering advanced content creation and customer service tools

The Singularity

A theoretical future point where AI growth becomes uncontrollable and irreversible, fundamentally changing human civilization and markets

SoLoMo (Social-Local-Mobile)

A strategy combining social media engagement, location-based targeting, and mobile devices to deliver relevant local offers to users

Hyper-personalization

Using real-time data, AI, and analytics to deliver custom content, product recommendations, and offers tailored to individual users

Data democratization

Making digital data easily accessible to all employees in an organization so anyone can make data-driven decisions

Open source

Software or tools whose source code is made publicly available for anyone to view, modify, and build upon

Impact tech

Technologies developed specifically to address social, environmental, or humanitarian challenges while driving business value

Fintech (Financial Technology)

 Innovative technology designed to automate, improve, and streamline financial services for businesses and consumers

Growth hacking

Low-cost, highly experimental strategies focused on acquiring and retaining as many users as quickly as possible

10x content

Digital content that is ten times better, more useful, and more comprehensive than the top search result for a given topic

Attention economy

A business environment where human attention is treated as a scarce, valuable commodity that brands must compete to win

Prompt engineering

The practice of crafting precise inputs or queries to guide AI tools into producing optimal and accurate outputs

Blockchain

A decentralized, tamper-proof digital ledger technology that records transactions securely across a network

Stablecoin

A type of cryptocurrency pegged to a stable asset, such as a traditional currency like the US Dollar, to minimize price volatility