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what do correlations measure?
two co-variables to see whether there is a relationship between them
what type of data do correlations use?
quantitative data
what are correlations represented on??
scatter graphs
what are coefficients?
a statistical measure that indicates the strength and direction of the relationship between two variables
it is a value between -1 and +1
what are the types of correlations?
positive correlation
negative correlation
zero correlation
what is a positive correlation?
as one variable increases or decreases, the other variable does the same
a positive correlation has a … coefficient
positive
what is a negative correlation?
as one variable increases, the other decreases
a negative correlation has a … coefficient
negative
what is a zero correlation?
there is no relationship between the two variables
what is the difference between correlations and experiments?
in a correlation, there is no manipulation of a variable therefore it isn’t possible to establish cause and effect between co-variables
what are the strengths of correlations?
they provide a precise and quantifiable measure of how two variables are related
relatively quick and economical to carry out - secondary data can be used
what are the weaknesses of correlations?
direction of causation can’t be identified - don’t demonstrate cause and effect so we don’t know which covariable is causing the change in the other
third variable problem - an untested variable is causing the relationship between the co-variables