TYPES OF MEDIA

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17 Terms

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new media

digital media that are interactive, incorporate two way communication and involve some form of computing

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mass media

refers to channels of communication that involve transmitting information to large numbers of people.

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media effects

intended or unintended consequences of what the media does

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third party theory

ppl think they are more immune to media influence than others.

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reciprocal effect

media coverage often increases self consciousness, which affects our actions

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boomerang effect

refers to media induced change that is counter to the desired challenge

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cultivation theory

states that media exposure shapes our social reality by giving us distorted view on the amount of violence and risk in the world

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agenda setting theory

mass media determine what we think and worry about, we react to the picture in our head that the media created, not the actual event

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propaganda model of media control

tries to understand how the population is manipulated, and how the different attitudes are fashioned in the minds of people through propaganda

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propaganda

ideas/statements that are often false or exaggerated and that are spread in order to help a cause, political leader, government, etc.

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books

in depth detailed coverage of a topic and background informatiom

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scholarly journals

up to date and highly specific for scholars and researchers

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trade publications

targeted towards professionals in discipline or industry

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magazines

broad summaries of issues for a general audience

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newspapers

up to date national and regional information for a general audience

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internet

wide variety of information, evaluate websites carefully

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types of media

print, broadcast, film/cinema, video/digital games, new media