2.1.3 (Heuristics)

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Social Cognition

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The role of person perception, attributions, attitudes and stereotypes in interpreting, analysing, remembering and using social information.

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Cognitive Dissonance

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The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

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8 Terms

1
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Social Cognition

The role of person perception, attributions, attitudes and stereotypes in interpreting, analysing, remembering and using social information.

2
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Cognitive Dissonance

The psychological discomfort experienced when holding two or more conflicting beliefs, values, or attitudes.

3
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Heuristics

Mental shortcuts that ease the cognitive load of making decisions; they can lead to errors.

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Availability Heuristic

Judging the likelihood of events based on how easily examples come to mind.

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Representative Heuristic

Categorizing people or events based on how closely they match a pre-existing prototype.

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Affect Heuristic

Making judgments based on current emotional states.

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Anchoring Heuristic

Forming judgments influenced by the first information encountered about a concept.

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Base-rate Fallacy

A cognitive bias where the likelihood of an event is misjudged based on vivid memories rather than statistical facts.