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Rapid growth over the past few decades has created environmental stress that can incite sudden changes in regulation and consumer behavior
Unanticipated regulation and deregulation can lead to sudden moves in asset prices
Investor can use ESG criteria to identify firms that are well prepared to deal w changes in regulations and consumer preferences
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For a money manager, it may seem that focusing on ESG considerations will hurt investment returns
However, environmental crises are likely to cause sudden changes in regulations, technology and consumer tastes
These rapid changes can cause large swings in asset prices, leaving investors with little time to react
By incorporating ESG criteria into their investment strategy, managers can select firms which are well prepared to deal with these changes
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