social theme 3 conformity

informational influence

produces conformity when a person believes others are correct in their judgment

-ex false memmory of crime scene

normative influence

produces conformity due to fear of ostracism or rejection

what majority influences make us conform

• group size; ¾ confederates is enough for change and any more is negligible

• social norms- college all study

• having an ally

• gender differences; only familiarity to topic affects conformity not gender

minority influence 

minority produces change in a group 

moscovic’s theory on minority influence

-non conformists get power from they style and consistency 

-to change peoples minds, minority must be persistent but also flexible and open minded 

Hollanders theory on minority influence 

can gain the right to deviate from group norms by building up "idiosyncrasy credits"

-first confirm to be credible then be deviant 

F scale

used to mesure authoritarian personality

-those who score high are aggressive to subordinates but obedient to authority

engaged followership

explains why ppl obeyed milgram

-want to help experementor and make contribution 

latnè’s social impact theory

social influence depends on

-strength: status, ability to relationship to target 

-immediacy; proximity in time and space 

-number of sources

turner dual process theory

two main processes through which social influence happens:

• informational - want to understand reality 

• normative - want to fit in and be accepted 

frame of reference 

made by sherif 

-use behavior of others to establish range of possible behaviors 

social identity theory and referent informational influence

pressure to conform to a group norm that defines oneself at group member

meta contract principle

perceive groups by emphasizing maximal differences between groups and minimal differences within groups