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Situational Variables
In his research Milgram identified several factors that he believed influenced the level of obedience shown by participants. They are all related to the external circumstances rather than to the personalities of the people involved
Proximity
The physical closeness or distance of an authority figure to the person they are giving an order to. Also refers to the physical closeness of the teacher to the victim (learner) in Milgram's studies.
Location
The place where an order is issued. The relevant factor that influences obedience is the status or prestige associated with the location.
Uniform
People in positions of authority often have a specific outfit that is symbolic of their authority, for example police officers and judges. This indicates to the rest of us who is entitled to expect our obedience.
Strength - Research support
Other studies have demonstrated the influence of these situational variables on obedience. In a field experiment in New York City, Bickman (1974) had three confederates dress in three different outfits - jacket and tie, a milkman's outfit, and a security guard's uniform. The confederates stood in the street and asked passers-by to perform tasks such as picking up litter or giving the confederate a coin for the parking meter. People were twice as likely to obey the assistant dressed as a security guard than the one dressed in jacket and tie.