SMM lecture 3 Target Audience Identification and Marketing Strategies

Targeting Marketing

Delivering tailored messages to specific audiences.

Personalized Content

Content customized for individual audience segments.

Conversion Rates

Percentage of audience completing desired actions.

Target Audience

Specific group marketers aim to reach.

Targeting Process

Steps to identify and reach target audiences.

Personas

Generalized profiles of ideal customers.

Media Plan

Strategy for media use per audience segment.

Big Data

Large datasets influencing marketing strategies.

Behavioral Targeting

Targeting based on users' online behavior.

Connection Targeting

Targeting based on users' social connections.

Interest Targeting

Targeting based on users' expressed interests.

Look-Alike Targeting

Targeting similar profiles to existing customers.

Custom Targeting

Targeting based on specific user characteristics.

Persona Development Cycle

Process of creating and refining customer personas.

Messaging Objectives

Goals for communication with each persona.

Forrester Social Technographics Ladder

Measures social media interaction levels.

Media Planning

Strategizing media mix and post scheduling.

Targeting Ads

Paid media options for precise audience targeting.

Brand Posts

Owned media content without advertising costs.

Pay-Per-Click (PPC)

Advertising model charging per user click.