Experience & Culture Influence Perceptual Processes

context effects

States that the context (environmental factors) that surrounds an event effects how an event is perceived and remembered. Is this a B or is this a 13? All depends on the context --- if you are perceiving it as a letter or a number

perceptual set

is a tendency to perceive or notice some aspects of the available sensory data and ignore others.  

this works in two ways:(1) The perceiver has certain expectations and focuses attention on particular aspects of the sensory data: This he calls a Selector'.(2) The perceiver knows how to classify, understand and name selected data and what inferences to draw from it. This she calls an 'Interpreter'.

way(1) perceptual set

The perceiver has certain expectations and focuses attention on particular aspects of the sensory data: This he calls a Selector'.

way(2) perceptual set

The perceiver knows how to classify, understand and name selected data and what inferences to draw from it. This she calls an 'Interpreter'.

schemas

Mental filters or maps that organize our information about the world are called - they can impact our perceptual sets

Assimilate

 interpreting one’s new experience in terms of one’s existing schema. Example: see tiger for the first time and call it a cat

Accommodate

adapting one’s current understanding to incorporate new information Example: see differences between tiger and cat and know difference