aims and objectives

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6 Terms

1
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aim

long term aspirations of an organisation

2
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objective

specific, measurable, achievable relevant targets rhat must be achieved to get these aspirations

3
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aims wand objectives

align the efforts of all employees towards a common vision

critical for a business to function correctly and achieve long term success

4
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financial objectives

survival

sales

profit

financial security

5
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non financial objectives

social entrepreneurship

personal satisfaction

challenge

independence

6
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reasons for diff aims + objectives

industry

culture

ownership structure

location

size