a momentary sensory memory of auditory stimuli; if attention is elsewhere, sounds and words can still be recalled within 3 or 4 seconds
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Encoding
the processing of information so that it can be stored
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explicit memory
memory of facts and experiences that one can consciously know and "declare"
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iconic memory
a momentary sensory memory of visual stimuli; a photographic or picture-image memory lasting no more than a few tenths of a second
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implicit memory
retention of learned skills or classically conditioned associations independent of conscious recollection; processed automatically
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long-term memory
the relatively permanent and limitless storehouse of the memory system. Includes knowledge, skills, and experiences.
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method of loci
A mnemonic technique that involves associating items on a list with a sequence of familiar physical locations
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parallel processing
the processing of many aspects of a problem simultaneously; the brain's natural mode of information processing for many functions, including vision. Contrasts with the step-by-step (serial) processing of most computers and of conscious problem solving.
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primacy effect
tendency to remember words at the beginning of a list especially well
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recall
A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.
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recency effect
tendency to remember words at the end of a list especially well
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recognition
a measure of memory in which the person need only identify items previously learned, as on a multiple-choice test
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Retrieval
the process of getting information out of memory storage
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short-term memory
activated memory that holds a few items briefly before the information is stored or forgotten
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working memory
a newer understanding of short-term memory that focuses on conscious, active processing of incoming auditory and visual-spatial information, and of information retrieved from long-term memory
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semantic memory
memory of general knowledge and information
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episodic memory
the collection of past personal experiences that occurred at a particular time and place
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memory consolidation
the gradual, physical process of converting new long-term memories to stable, enduring memory codes
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infantile amnesia
inability of adults to remember personal experiences that took place before an early age; usually age 4
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flashbulb memory
A clear and vivid long-term memory of an especially meaningful and emotional event.
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LTP
an increase in a synapse's firing potential after brief, rapid stimulation; believed to be a neural basis for learning and memory; strengthening of neural networks
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Priming
An enhanced ability to think of a stimulus, such as a word or object, as a result of a recent exposure to the stimulus
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serial position effect
our tendency to recall best the last and first items in a list
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anterograde amnesia
an inability to form new memories
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retrograde amnesia
loss of memories from our past
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proactive interference
the disruptive effect of prior learning on the recall of new information
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retroactive interference
the disruptive effect of new learning on the recall of old information
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reconsolidation
a process in which previously stored memories, when retrieved, are potentially altered before being stored again
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misinformation effect
when misleading information has corrupted one's memory of an event
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source amnesia
faulty memory for how, when, or where information was learned or imagined
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prototype
a mental image or best example of a category
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convergent thinking
narrows the available problem solutions to determine the single best solution
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divergent thinking
expands the number of possible problem solutions
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Algorithm
A methodical, logical rule or step-by-step procedure that guarantees solving a particular problem.
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Heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
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confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
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intuition
the power of knowing things without thinking; sharp insight
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representative heuristic
a mental shortcut whereby people classify something according to how similar it is to a typical case
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availability heuristic
making a decision based on the answer that most easily comes to mind
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anchoring bias
a tendency to focus on initial information, from which one then fails to adequately adjust for subsequent information
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hindsight bias
the tendency to believe, after learning an outcome, that one would have foreseen it
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Overconfidence
Tendency to overestimate our ability to make correct predictions
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belief perseverance
tendency to stick to our initial beliefs even when evidence contradicts them
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Framing
the way an issue is posed; can significantly affect decisions and judgments.
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functional fixedness
the tendency to perceive an item only in terms of its most common use
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language
our spoken, written, or signed words and the ways we combine them to communicate meaning
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phoneme
in language, the smallest distinctive sound unit
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Morpheme
in a language, the smallest unit that carries meaning; may be a word or a part of a word (such as a prefix)
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linguistic determinism
Whorf's hypothesis that language determines the way we think
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G-factor
A general ability, proposed by Spearman as the main factor underlying all intelligent mental activity
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factor analysis
a statistical procedure that identifies clusters of related items on a test; used to identify different dimensions of performance that underlie a person's total score.
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savant syndrome
a condition in which a person otherwise limited in mental ability has an exceptional specific skill, such as in computation or drawing
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intelligence test
a method for assessing an individual's mental aptitudes and comparing them with those of others, using numerical scores
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achievement test
a test designed to assess what a person has learned
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IQ
measure of intelligence; the average is 100; there are many definitions of this attribute, including multiple and crystallized
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Flynn effect
the worldwide phenomenon that shows intelligence test performance has been increasing over the years
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Reliability
consistency of measurement
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Validity
the extent to which a test measures or predicts what it is supposed to
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cohort
A population group unified by a specific common characteristic, such as age, and subsequently treated as a statistical unit.
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Crystalized intelligence
our accumulated knowledge and verbal skills; tends to increase with age
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fluid intelligence
our ability to reason speedily and abstractly; tends to decrease during late adulthood
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aptitude test
a test designed to predict a person's future performance and capacity to learn
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perception
the process of organizing and interpreting sensory information, enabling us to recognize meaningful objects and events
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bottom-up processing
analysis that begins with the sensory receptors and works up to the brain's integration of sensory information
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top-down processing
the use of preexisting knowledge to organize individual features into a unified whole
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selective attention
the focusing of conscious awareness on a particular stimulus
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cocktail party effect
Ability to concentrate on one voice amongst a crowd
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inattentional blindness
failing to see visible objects when our attention is directed elsewhere
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sensory adaptation
tendency of sensory receptor cells to become less responsive to a stimulus that is unchanging
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Schema
a concept or framework that organizes and interprets information
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Gestalt psychology
a psychological approach that emphasizes that we often perceive the whole rather than the sum of the parts
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figure-ground
the organization of the visual field into objects that stand out from their surroundings
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depth perception
the ability to see objects in three dimensions although the images that strike the retina are two-dimensional; allows us to judge distance
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binocular cues
depth cues, such as retinal disparity, that depend on the use of two eyes
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monocular cues
depth cues, such as interposition and linear perspective, available to either eye alone
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phi phenomenon
an illusion of movement created when two or more adjacent lights blink on and off in quick succession