MKT

Digital Marketing is the use of __________ channels and platforms to promote products or services.

digital

Inbound marketing focuses on attracting customers through __________ and interactions that are helpful and relevant.

content

__________ marketing refers to traditional marketing strategies such as TV ads, direct mail, or cold calling.

Outbound

A __________ is the action taken by a user that moves them down the marketing funnel.

conversion

A dedicated webpage created to capture leads or drive conversions for a specific campaign is called a __________.

Landing Page

The overall experience a user has when interacting with a website or digital platform is known as __________.

User experience

A __________ is a prompt that encourages users to take a specific action, such as 'Buy Now' or 'Learn More.'

Call to Action

The __________ is the percentage of visitors who leave a website after viewing only one page.

Bounce Rate

The __________ is the percentage of visitors who complete a desired action on a website (e.g., filling out a form, making a purchase).

Conversion Rate

The AIDA Model stands for __________, Interest, Desire, Action.

Attention

Google Analytics is a tool for tracking and reporting website __________, user behavior, and other key performance indicators.

traffic

A __________ refers to a single visit to a website by a user, typically including multiple page views.

Session

The total number of times a specific webpage is viewed is measured in __________.

Pageviews

__________ Tracking involves monitoring user interactions on a website, such as button clicks or video plays.

Event

Attribution is the process of identifying which __________ influenced a user's conversion.

touchpoints

__________ are terms and phrases users search for that digital marketers aim to rank for on search engines.

keywords

A __________ is a short summary of a webpage's content, displayed in search results below the page title.

meta description

The __________ defines the title of a webpage and is displayed in search engine results.

Title tag

____________ is text used to describe an image, helping search engines understand what the image represents.

Alt Text

__________ Linkings refer to linking to other pages within the same website to help users and search engines navigate content.

Internal

__________ are links from external websites that point to your site and are key to improving search engine rankings.

Backlinks

____________ is a metric that predicts a website's ability to rank on search engines, based on the quality and quantity of backlinks.

Domain Authority

__________ Linking refers to interactions on social media platforms that indirectly influence SEO.

Social

The process of acquiring backlinks from reputable websites to improve SEO is called __________.

Link Building

__________ is a form of online advertising where advertisers pay each time their ad is clicked.

PPC

____________ is a platform for running paid search ads on Google and its partner sites.

Google Ads

__________ is a value used by Google Ads to determine the position of an ad in search results, based on bid amount and quality score.

Ad Rank

__________ is the amount advertisers pay each time a user clicks on their ad.

CPC

__________ is the percentage of people who click an ad after seeing it.

CTR

__________ refers to the number of times an ad is shown to a user.

Impressions

__________ involves targeting ads to users who have previously visited your website or interacted with your brand.

Remarketing

The __________ is a collection of websites, apps, and other digital platforms where display ads can be shown.

Display Network

__________ is a subset of remarketing where ads are specifically targeted to users who have already interacted with a particular product or page.

Retargeting

The __________ represents the customer journey from awareness to purchase, often depicted as a series of stages.

Funnel

__________ Testing is the process of comparing two versions of a webpage or ad to determine which performs better.

A/B

The __________ refers to the series of steps a user takes from initial awareness to completing a desired action.

Conversion path

Customer Lifetime Value is the total __________ a customer is expected to generate over their relationship with a business.

revenue

Lead Generation is the process of attracting and converting strangers into potential __________ or leads.

customers

Lead Nurturing involves building relationships with potential customers to move them through the __________ funnel.

sales

To enable people to interact with web pages on the Internet, the __________ sends a HTTP message to the server.

browser

The three objectives of a website include generating traffic, driving conversions, and maximizing __________ per conversion.

revenue

Bounce rates, click-through rates, and lead generation show how well a website is meeting its __________ objectives.

three

Design philosophies to maximize conversion rate include A/B Testing and __________ Experience.

User

An ad and landing page should match dimensions such as a __________ ratio and a minimum width of 725 px to encourage conversion.

3:2

Types of landing pages include Splash Page, Product Page, and __________ Page.

Click Through

The best Key Performance Indicator for any type of website is____________.

Revenue growth rate.

The Conversion Funnel consists of Awareness, Consideration, __________, Loyalty.

Conversion

CPM stands for __________ Per Mille.

Cost

CPA refers to __________ Per Acquisition.

Cost