MEDIA INFORMATION AND LITERACY (Chapter 1)

Media

A physical instrument, means, substance, or institution through which information is carried, transmitted, or sent. In communication, it's the technical or physical means of converting a message into a signal for transmission.

Literacy

A fundamental human right and the foundation for lifelong learning.

Medium

The singular form of "media," referring to the instrument, means, substance, or institution through which information is carried, transmitted, or sent.

Category of Media: Presentational Media

The communicator themselves acts as the medium through their voice, face, and body.

Example: Text, image, and videos

Category of Media: Representational Media

Refers to recordings of media.

Example: Magazines, books, photographs, architecture.

Category of Media: Mechanical MediaCategory of Media: Mechanical Media

Transmitters of presentational and representational media that use channels created by technology.

Example: Telephones, radio, television.

Mediated Communication

Usually refers to mass communication.

Other types of mediated communication

Mass Communication (e.g., watching news on TV)

Mediated interpersonal communication (e.g., calling a friend on a cellphone)

Convergence of communication media (e.g., sharing a viral video in a group chat)

Media and size of audience

Media vary in the size of the audience they can reach

2 types of media and size of audience

Small audience and larger audience

Example: Small Audience: Books,photographs, brochures, flyers and billboards. Larger Audience: Film and recorded music

3 characteristics of media

1. The media are expensive to produce.

2. The media are controlled or regulated.

3. The media used sophisticated technology

Three basic skills of core literacies

Read, write, and perform simple numeracy tasks

3R’s of core literacies

1. Reading

2. Writing

3. Arithmetic

Print literacies

Are inadequate in the present day modern electronic multimedia society where most data and information is moved along digital format.

New Literacies

called for in contemporary societies with a media environment powered by information and communication technology (ICT), as print literacy is inadequate.

Types of New literacies

1. Media literacy

2. Information literacy

3. Technology literacy

Media Education

Develops critical understanding and active participation in media; enables interpretation, informed judgments as consumers, and becoming producers of media.

Media literacy and it's keys concepts

COMPETENCIES:

All media are construction.

The media constract reality.

Audience negotiate meaning of media.

The media are commercial entities.

Media have value and ideology.

Media have unique form and content.

Media products are SHARED.

Data

The basic unit of information, composed of facts provided or learned about something or someone. It is the content of messages delivered through different media.

Information Literacy

The purposes of engaging with information and the process of being informed. Associated with learning to learn and making decisions.

Technology Literacy

Enables a person to use and operate computers as information processing machines

Skills Encompassed:

Hardware literacy, Software literacy, Application literacy.

Hardware Literacy

Skills needed to run basic operations to operate devices like desktop computers, tablets, smartphones, televisions, radios, and other media/information devices.

Software Literacy

The ability to use software (programs, procedures, routines, instructions) needed to operate a computer system.

Types of Software:

Application software (e.g., web browsers, word processors)

Computer programming tools

Network software

System software (e.g., operating systems, antivirus)

Application Literacy

Knowledge and skills necessary to efficiently use software packages like personnel management and inventory management software.