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Public Opinion
Distribution of citizen attitudes about politics/policy.
Political Ideology
Integrated set of beliefs about government scope/means.
Partisanship
Durable psychological attachment to a political party.
Agenda-setting
Media power over what issues get covered.
Framing
Media power over how issues are interpreted.
Priming
Media influence on standards used to evaluate leaders.
Political Efficacy
Belief in one's understanding of politics (internal) and belief that leaders respond to citizens (external).
Selective Exposure
Seeking information that confirms existing beliefs.
Confirmation Bias
Favoring information that fits prior beliefs.
Duverger's Law
Single-member districts and plurality rules create a two-party system.
Median Voter Theorem
In two-party competition, candidates converge to the median voter.
Retrospective Voting
Judging incumbents based on past performance.
Super PAC
Independent expenditure-only committee with unlimited funds and no coordination with candidates.
501(c)(4) Organization
Social-welfare organization focused on issue advocacy with undisclosed donors.
Thermostatic Public Opinion
Public shifts position against perceived policy direction.
Civic Voluntarism Model
Explains how resources, engagement, and networks influence civic participation.
Push Poll
Polling designed to influence voters rather than measure opinion.
Political Efficacy
The belief that one's participation in politics can make a difference.
Election Timing
Factors like weekday vs. weekend elections that affect voter turnout.
Critical Elections
Elections that signal significant realignment of party systems.
Negative Partisanship
Tendency to vote against the opposing party more than for one's own party.
Vote-by-mail
A method of voting that has been shown to increase voter participation.