chapter 6

Flashcards for Marketing

Advertising

Promotion of goods or services.

Marketing

An integrated process of producing, distributing, and selling goods and services

Market Research

The objective gathering, recording, and analyzing of facts related to the provisions of services for the appropriate consumer

Target Groups

Persons who are relevant to events.

Marketing Mix

The product, service, presentation, communication and distribution that directly affects the consumer

Price

The cost of goods or services.

Public Relations

The organized attempt by a business to get favorable stories concerning their products and services

Event Presentation

The method of presenting events

Promotion

Techniques used by organizations to promote their services

Strength, Weaknesses, Opportunities, Threats

The elements of a Swot Analysis

Market Research, Self Analysis, Target Groups, Marketing Mix

The marketing concepts

Promotional Presentation, Event Presentation

The basic aspects of event Presentation