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Competitiveness
How effectively an organization meets the wants and needs of customers relative to others that offer similar goods or services
Hierarchal Planning
mission, goal, organizational strategies, functional strategies, tacctics
mission
The reason for an organization’s existence
goals
Provide detail and the scope of the mission
Strategy
A plan for achieving organizational goals (roadmap)
Mission Statement:
States the purpose of the organization, should answer the question of “What business are we in?”
Organizational strategies
Overall strategies that relate to the entire organization. Support the achievement of organizational goals and mission
Functional level strategies
Strategies that relate to each of the functional areas and that support achievement of the organizational strategy
Tactics
The methods and actions taken to accomplish strategies. The “how to” part of the process.
Operations
the actual “doing” part of the process
Core competencies
The special attributes or abilities that give an organization a competitive edge
SWOT
Strength
Weakness
Opportunities
Threats
order winners
Characteristics of an organization’s goods or services that cause it to be perceived as better than the competition
order qualifiers
Characteristics that customers perceive as minimum standards of acceptability for a product or service to be considered as a potential for purchase
What is necessary to identify SWOT
environmental scanning
Five Force Model was made by who
Porter
Characteristics of the Five Forces Model
New entrants, suppliers, buyers, substitutes, industry and competitors
Competing on Cost
Eliminate all waste
Reduce Human Error
Increase Employee Input
Rigorous Pursuit of Efficiency
automation
eliminate redundancy.
increase training and development
Competing on Quality
Consumer Driven
Finding the consumer’s Value Set
Creating Value
A Company Philosophy
Competing on Flexibility
Mass Production
Adaptable
employee flexibility
Agile manufacturing
Mass Customization
the ability to create a wide variety of products that use many common and mass-produced items. How can we make unique products in the time we make standardized products
Agile Manufacturing
the ability of a company to thrive in a competitive environment of continuous and unanticipated change (cost, quality, reliability, flexibility)
4 metrics of operations
cost, quality, flexibility, speed
Competing on time/speed
first mover or first customer
strategies that focus on the reduction of time needed to accomplish a task.
The first mover Matric - Speed
Calm Waters – Low tech, low moving markets. Staples and necessities
Market Leads – Market demand for innovation outpaces innovation and allows for 2nd movers to profit
Technology Leads – Hypercompetitive markets where both innovation and differentiation are important
Rough Waters – Products ahead of their time that are often supplanted by later entrants who are able to better package the technology to the market pace
Who did the Balanced Scorecard Approach
Kaplan and Norton
What is the Balanced scorecard approach?
Aligns business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals
Brings the Mission & Vision alive by linking activities and metrics to the strategic goals of the organization
The 5 functions of the Balanced Scorecard
financial, customer, learning and growth, internal business, vision and strategy (FLICV))
Productivity
A measure of the effective use of resources, usually expressed as the ratio of output to input
Productivity measures are useful for
Tracking an operating unit’s performance over time
Judging the performance of an entire industry or country
Factors affecting productivity
technology, capital, methods, management, quality
process yield
Where products are involved
ratio of output of good product to the quantity of raw material input.
Where services are involved, process yield measurement is often dependent on the particular process:
ratio of cars rented to cars available for a given day.
Joseph Schlumpeter
creative destruction (economic innovation)