Social media impact, channels, metrics, and media monitoring

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7 Terms

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Social media

A platform for broadcasting information. Communications channel and one-to-many method. What you upload.

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Channels

Digital communication mediums that are often associated with a given platform. 

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Media Monitoring

Tracking media coverage related to the organization or its activities to gauge public perception

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Social networking

A platform for communicating and connecting with one another. 

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Geotargeting

A general term to describe location based push notifications.

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Geofencing

A type of geotargeting and is used for real-time location targeting. 

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Push notifications

Target people located within the boundaries of a certain region.