Social Computing and Web 2.0

These flashcards cover key concepts related to Social Computing and Web 2.0, focusing on definitions and implications for businesses and customers.

Web 2.0

Refers to websites that rely on user-generated content, are easy to use, promote a participatory culture, and are compatible with end users’ favorite products.

Tagging

A keyword or term that describes a piece of information, allowing users to place information in multiple, overlapping associations.

Really Simple Syndication (RSS)

A Web 2.0 feature that allows users to receive customized information without having to surf multiple websites.

Blog

A personal website open to the public where the creator expresses feelings or opinions via a series of chronological events.

Wikis

Content made up entirely of user-generated content, such as Wikipedia.

Social Networking Sites

Platforms allowing individuals to create profiles and share content like blog entries, pictures, and ideas.

Social Commerce

The delivery of electronic commerce activities and transactions through social computing, allowing for user contributions and interactions.

Benefits to Customers

Includes better vendor responses, customer assistance, and quick fulfillment of expectations.

Benefits to Businesses

Includes rapid product testing, customer insights, and improved marketing effectiveness.

Risks to Businesses

Includes reputational damage from negative posts, information security concerns, and privacy issues.

Collaborative Consumption

An economic model based on sharing, swapping, or renting products and services.

Social Advertising

Refers to the use of social media platforms to deliver promotional content to users.

Viral Marketing

A marketing strategy encouraging individuals to share a marketing message, resulting in exponential growth in exposure.

Customer Relationship Management

The practice of managing a company's interactions with current and potential customers using data analysis.

Human Resources Management

Involves recruiting, onboarding, and employee development facilitated by social computing tools.