Social Psychology
Scientific study of how individuals behave, think, and feel in social situations in the presence, actual, or implied of others (Baron, Byrne & Branscombe, 2007)
Culture
Ongoing pattern of life that is passed from one generation to the next.
Socialization process
Process by which individuals acquire knowledge, skills, and dispositions that enable them to participate as members of groups or societies.
Individual acquires
Make them competent to deal effectively with the environment with others
Society or cultures transmits
Standards, values and norms, to ensure continuity
Types of Attachment
Secure, Avoidant, Ambivalent
Social roles
Patterns of behavior expected of persons in various social positions
Ascribed roles
Assigned, not under control
Achieved roles
Voluntarily attained by special effort
Group structure
Network of roles, communication pathways, and power in a group
Group cohesiveness
Degree of attraction among group members, desire to stay in the group
In-group membership helps?
Define who we are socially
Status
A person's social position. Higher bestows special privileges and respect
Norm
Widely accepted (but often unspoken) standard for appropriate behavior
Social influence
One person's behavior is changed by the actions of others
Attitude
A mixture of belief and emotion that predisposes a person to respond to something - or +
Belief
What you believe about a particular object or issue
Emotions
Feelings towards the attitudinal object
Actions
Actions toward various elements.
Attitude by Direct contact
Personal experience
Attitude by Chance conditioning
Learning that takes place by chance or conditioning
Attitude by Interaction w others
Through discussion with people holding a particular attitude
Attitude by Child rearing
Effects of parental values, beliefs, and practices
Attitude by Media
Newspapers, TV, and the internet
Conviction
Evokes strong feelings, think about it and discuss it often, knowledgeable about it
Cognitive dissonance
Contradicting or clashing thoughts cause discomfort
Cognitions
Thoughts
Dissonance
Clashing
Cognitive dissonance theory
We reject new info that contradicts ideas we already hold; attempts to convince ourselves that we've done the right thing
Justification
Degree to which a person's actions are explained by rewards or other circumstances
Strategies to reduce cognitive dissonance
Change your attitude
Add consonant thoughts
Change the importance of the dissonant thoughts
Reduce the amount of perceived choice
Change your behavior
Attitude scales
Consists of statements expressing various possible views on an issue
Reference groups
Any group an individual uses as a standard for social comparison
Attitude change
May be though to reference groups, depends on whom you identify with or whose attitudes and values you care about
Persuasion
Any deliberate attempt to change attitudes or beliefs through information and arguments
Social influence
Changes in behavior induced by the actions of others
Mere presence
Changing behavior just because other people are nearby
Forms of social influence
Mere presence
Compliance
Obedience
Coercion
Conformity
Change our behavior to bring it into agreement with others
Compliance
When we change our behavior in response to another person who has little or no social power, or authority
Obedience
When we change our behavior in direct response to the demands of an authority
Coercion
Changing behavior because you are forced to
Attribution theory
When we are sensitive to how consistent and distinctive a person's behavior is
Consistent behavior
If it changes very little when we observe it on many different occasions
Distinctiveness
Behavior occurs only under specific circumstances
Deduce causes
Taking into account the behavior of the actor, the object of the person's action is directed toward, and the setting in which it occurs
Consensus
When many people act alike, implies their behavior is externally caused
Attributions make us
sensitive
Situational demands
Pressures to behave in certain ways in particular settings or situations
Fundamental attribution error
Think the actions of others have internal causes, even if they are caused by external circumstances
Aggression
Refers to any action carried out with the intention of harming another person
Prejudice
Negative emotional attitude held toward members of a specific social groups
Aggression potential causes
Instincts
Biology
Frustrations
Social Learning
Aggressive Models
Racism
Racial prejudice that has become institutionalized and enforced by the existing social power structure
Sexism
Institutionalized prejudice against members of either sex, based solely on their gender
Ageism
Institutionalized tendency to discrimante on the basis of age
Heterosexism
The belief that heterosexuality is better or more natural than homosexuality
Scapegoating
Blaming a person or a group for the actions of others or for conditions not of their making
Stereotypes
Over-simplified images of people in various groups, include a mixture of positive and negative qualities
Common triggers for hostility between groups
Shared beliefs concerning superiority, injustice, vulnerability, and distrust
Multiculturalism
Recognition and acceptance of human diversity; it gives equal status to different ethnic, racial, and cultural groups
Power is
always social
Social power
The capacity to control, alter, or influence the behavior of another person
Reward power
Lies in the ability to reward a person for complying with desired behavior
Coercive power
Lies in the ability to punish for failure to comply
Legitimate power
Accepting a person as an agent of an established social order
Referent power
Based on respect for or identification with a person or a group; responsible for conformity
Expert power
Based on recognition that another person has knowledge necessary for achieving a goal
Social Facilitation
Tendency to perform better when in the presence of others
Social loafing
Work less hard when part of a group than when solely responsible
Gaining compliance
Small to big request
Major request that won't be turned down and then a smaller requested
Make a request and change the requirements
Brainwashing steps
Unfreezing
Changing
Refreezing attitudes and beliefs
Characteristics of a cult
Charismatic leader, authority, god-like figure
Indoctrination program
Exploitation of the members
Elements of indoctrination
Crossroads (transition, vulnerability)
Soft Sell
Creation of a new reality
Dear Leader #1 Priority
Leader creates an external enemy
Peer Pressure
Serve a sociopathic narcissist
Steps to leave a cult
Infallible leader falls down
Moral guide
New Reality Cracks