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Psychodynamic
focus on unconscious thought - assumes the behaviors are motivated by internal factors unavailable to the conscious mind
behavioral
focus on visible interactions with the environment - concentrates on observable behavior that can be directly measured and recorded
humanistic
focus on positive human qualities - assumes that people are innately good and the mental and social problems result from deviations from this natural tendency
cognitive
focus on mental processing (attention, perception, memory, and problem-solving) - focuses on the workings of the human brain and how we process information we collect from our environment
biological
focus on the body, especially the brain and nervous system - includes the study of biological bases of behavior and the structure and function of the nervous system
evolutionary
focus on evolution as the origin of behavior (adaptation, reproduction, and natural selection) - explores ways in which patterns of human behavior may be beneficial to people’s survival
sociocultural
focus on how people are molded by nurture factors and group dynamics - examines the influence of social and cultural factors on human behavior and mental processes
psychodynamic founder
sigmund freud
behavioral founder/notable people
ivan pavlov, john watson, and b. f. skinner
humanistic founders/notable people
carl rogers, abraham maslow