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Goals
critical to organizational effectiveness
Why Goals are important
Provide guidance and unified direction for people in organization - Effective goal setting → Good planning → goal setting - Source of motivation (Goal that are specific and moderately difficult can motivate people to work harder) - Good for evaluation and control (Performance can be assessed in the future in terms of how successfully today’s goals are accomplished)
Goal levels
Mission, Strategic, Tactical, Operational
Mission
statement of how it’s purpose differentiates from other companies
Strategic
set by and for top management for organizations for broad/general issues, General plan outlining resource allocation decisions, have extended time horizon, addresses questions of scope, resource deployment, competitive advantage and synergy
Tactical
set by and for middle management for organizations for how to achieve goals, Specific parts of a strategic plan, compared with strategic plans, shorter time horizon and more specific/concrete focus, actually getting things done and deciding what to do!
Operational
set by and for lower management for organizations for shorter-term issues associated with tactical goal
Goal time frames
Long-term, Intermediate-term, short-term
Long-term
≤10 years | Operational lvl
Intermediate-term
~5 years
Short-term
1 year (even weeks or days), action or reaction
Optimizing
balancing and reconciling possible conflicts among
Organizational Planning Types
Strategic, Tactical, Operational
Responsibilities for Planning
Planning Staff, Planning Task Force, Board of DIrectors, Chief Executive Officer (CEO), Executive committee, Line management
Planning Staff
can reduce individual manage workload by helping coordinate planning activities of individual manage
Planning Task Force
help develop plans, comprised of line managers with special interest in the relevant area of planning, may have staff from planning staff
Board of DIrectors
establish corporate mission and strategy | active role in planning process
Chief Executive Officer (CEO)
president/Chair of board of directors, Major role in planning process and responsible for strategy implementation
Executive committee
made up of top executives, provide CEO input on proposals that affect their own units and review strategic plans that develop from this input
"Line management
people w/ formal authority and responsibility for org management, value source for insider info
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Contingency planning
determination of alternate paths to take if an intended plan is disrupted or no appropriate
Crisis management
set of procedures the org uses in event of disaster
"Ongoing Planning Process
1st Develop plan, considering contingency events
2nd Implement plan and formally identify contigency events
3rd Specify indicators for contingency events and develop contigency plans for each possible event
4th
Successfully complete (contigency) plan
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"Tactical Planning
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Strategy
Focuses on resource, environment, and mission
Tactical
people and action
"Developing Tactical Plans
1) Tactical planning must address a number of tactical goals derived/come from a broader strategic goal
2) Tactics must specify resources and time frame
3) Tactics use human resources
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"Executing Tactical Plans
1) Manager needs to evaluate every possible course of action in light of the goal
2) Make sure each decision maker has info and resources needed for the job
a) Vertical + Horizontal communication and activity integration must be present to minimize conflict and inconsistent activities
3) Monitor ongoing activities derived from plan to ensure results
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"Operational Planning
derived from tactical plans, aimed to achieve operational goals, narrowly focused and short time horizons
Different types-
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Single-use plan
Developed to carry out a course of action not likely to be repeated in the future
Program
Single-use plan for a large set of activities
Project
Single-use plan of less scope and complexity than a program
Standing plan
Developed for activities that recur regularly over a period of time
Policy
Standing plan specifying the organization’s general response to a designated problem or situation
Standard operating procedure (SOP)
Standing plan outlining steps to be followed in particular circumstances, more specific than policy
Rules and regulations
Standing plans describing exactly how specific activities are to be carried out
Barriers to Goal Setting and Planning
Inappropiate Goals, Improper reward system, dynamic and complex environment, reluctance to establish goals, resistance to change, constraints
"Inappropriate goals
Unattainable
unethical
too much emphasis on quantitative or qualitative measure of success
excluding other goals
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"Improper reward system
rewarded for bad behavior
punished for good behavior
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"Dynamic and complex environment
Rapid Change
Technological innovation
intense competition
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"Reluctance to establish goals
For themselves and others
from lack of confidence and fear of failure
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"Resistance to change
close mindedness
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"Constraints
lack of resources
govt restrictions
strong competition
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"Understanding the purposes of goals and planning
limits to the effectiveness of setting goals and making plans
→ Wont solve all company problems not solid doesnt ensure success
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Communication and participation
People responsible for achieving goals and implementing plans must have a voice
"Consistency, revision, and updating
Goals must be consistent horizontally and vertically
→ Horizontally goals should be consistent all across org
→ Vertically goals should agree with one another
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Effective reward system
Rewarded for establishing goals and plans + achieving them
Management by Objectives (MBO)
managing goal setting and planning process concurrently
Nature and Purpose of Formal goal setting
give subordinates a voice in the goal-setting and planning processes and to clarify for them exactly what they are expected to accomplish in a given time span
"Formal Goal Setting Process
1) Starting the formal goal setting program
2) Establishment of organizational goals and plans
3) Collaborative goal settings and planning
4) Communicating org goals and plans thru meetings, vertifiable goals and clear plans, counseling, and resources
5) Periodic review
6) Evaluation