Thẻ ghi nhớ: I.E.L.T.S Speaking vocab: Advertising | Quizlet

Advertising agency

a company that creates adverts for other companies

advertising budget

the amount of money a company decides to spend on advertising

brand awareness

how well people know a particular brand

buy and sell

often used to refer to the buying and selling items between individuals

call to action

sth that encourages s.o to take a particular action such as making a purchase or clicking on a website

celebrity endorsement

= celebrity advertising

promote

= advertise

classified ads

small advertisements often put in a newspaper or magazine by individuals

commercial breaks

the short period during TV programmes when advertisements are shown

commercial channel

TV channels that make money from showing advertisements

to go viral

to quickly become extremely popular on the Internet through social media

to cold call

to call s.o with the aim of selling sth without asking u to do so

junk mail

unwanted promotional leaflets and letters

leaflet

n. tờ rơi

to launch a product

to introduce a new product

mass media

large media outlets like TV, newspapers and magazines

to place an advert

to put an advert somewhere

prime time

the time during the viewing schedule when most people watch TV or listen to a broadcast

product placement

to advertise a product by using it as a prop in a TV shows or film, soap operas where they places an item just behind the actors

sales page

a page specifically used to promote a service or product

to show adverts

to display adverts on TV

spam email

unwanted,promotional email

niche product

a product that is aimed at a distinct group people

target audience

the people a company want to sell their product or service to

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