Understanding Aristotle's Rhetorical Triangle

Aristotle

Philosopher who lived from 384 B.C. to 322 B.C.

Rhetoric

The art of effective or persuasive speaking or writing.

Ethos

Ethical Appeal that conveys trustworthiness and relatability to the audience.

Pathos

Emotional Appeal that makes the audience feel something.

Logos

Logical Appeal that involves information, statistics, and facts to support claims.

Ethos Tips

1. Research and become an 'expert' on your topic 2. Have a personal connection to your topic 3. Use personal anecdotes 4. Speak professionally 5. Be confident.

Pathos Tips

1. Word Choice: Choose emotional language 2. Add humor to make your audience laugh 3. Use visual aides that evoke emotion 4. Use emotional tone 5. Use metaphors and analogies.

Logos Tips

1. Word Choice: Choose words your audience will understand 2. Support your claims with evidence or reasoning 3. Use statistics and facts 4. Use 'If, then' statements 5. Use inductive and deductive reasoning.

Ethos Definition

Establishes credibility and answers the question: Why should you be trusted to speak on this topic?

Pathos Definition

Used frequently in PSAs to evoke emotional responses.

Logos Definition

Requires a coherent message supported by evidence.

Ethos Greek Meaning

Means 'Character' in Greek.

Pathos Greek Meaning

Means 'Suffering' or 'Experience' in Greek.

Logos Greek Meaning

Derived from 'Logic'.

Ethos Characteristics

Conveys trustworthiness and relatability.

Pathos Characteristics

Evokes feelings in the audience.

Logos Characteristics

Involves coherent messages and evidence to support claims.