MEDIA LANGUAGES & CAMPAIGNS

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6 Terms

1
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Codes and Conventions

The sign systems and rules used to create

meaning in media.

2
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Symbolic Code

Using color psychology, lighting, or setting to convey a feeling.

3
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Call to Action

An instruction telling the audience what to do next (e.g., "Sign up now!" or "Donate today").

4
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Slogan

A short, catchy summary of an advocacy or product.

5
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Storyboard

A series of drawings (often 6 panels) used to visualize the flow and media language of a video/ad before filming.

6
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Creative Director

The person responsible for using visual aids to move and inform the audience.