media in the online age - attitude magazine

what is attitude?

online magazine for gay people

print magazine conventions on attitude’s website? 4 points

• ‘clickbait’ headlines

• masthead

• eye-catching photos

• puff quotes

online magazine conventions? 3 points

• multimodality

• hyper- and social media links

• ‘above/below the fold’ structure

what is attitude’s audience primarily composed of?

26-55 year old gay men

relevance of barthes’s semiotics theory?

attitude perpetuates naturalized constructed meanings as common sense - aka myths

relevance of levi-strauss’s binary opposites theory?

attitude shows conflicts between gay and straight, right-wing and left-wing, young and old etc.

relevance of baudrillard’s postmodern theory?

idealized hypersexual photos on the website create a hyperreal picture of male beauty

how are LGBT people considered in society?

a marginalized social group

relevance of hall’s representation theory?

despite being pro-LGBT attitude still perpetuates gay stereotypes, which can be harmful

relevance of gauntlett’s identity theory?

audiences can use positive representation in attitude to construct their identity and find solidarity with others