concept s

Convergence Culture

A theory by Henry Jenkins that describes how media, content, and audiences flow across multiple platforms, enabling participatory practices and remixing.

Transmedia Storytelling

A method of telling a single story or story experience across multiple platforms and formats using current digital technologies.

Algorithmic Culture

A concept by Ted Stryfus highlighting how platforms’ hidden rules guide user behavior, creating an illusion of free choice.

Spiral of Silence

A theory by Elisabeth Noelle-Neumann that suggests people self-censor opinions they perceive to be unpopular.

Digital Panopticon

A concept describing the effect of constant potential surveillance online, leading users to regulate their behavior as if always being watched.

Audience Labor

The unpaid work audiences perform by paying attention and generating data/content that benefits media companies.

Surveillance Capitalism

A term coined by Shoshana Zuboff referring to the commodification of personal data for predictive analytics.

Kittler's Three Stages of Media

A framework identifying symbolic (embodied), technical (mass-produced), and digital (binary, interoperable) media as historical stages in communication.

Agenda-Setting

A theory by Lippmann and Cohen explaining how media influences the importance placed on topics by highlighting certain issues.

Gillespie’s Four Dimensions of Platforms

A framework analyzing platforms in terms of computational, architectural, figurative, and political dimensions influencing speech.

Culture Industry

A concept introduced by Adorno & Horkheimer referring to the mass production of cultural goods standardizing taste and framing consumers as passive.