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Role model
A person who is admired and imitated
Vicarious reinforcement
Seeing someone else rewarded for their behaviour
Direct reinforcement
Being rewarded for your own behaviour
Internalisation
A behaviour becomes a habit - will continue with or without reward or punishment
Imitation
People recall behaviours and reproduce them in their own actions
Observation
People pay attention to behaviours and retain them in memory
Identification
The process where a person aligns themselves with another
Social norm
What is considered socially acceptable
Deviation from norm
Different from what is normally socially acceptable
Social construct
Something that isn’t real but exists because people in society have created it or agreed it is a ‘thing’