Social Media Marketing Vocabulary Flashcards

These flashcards provide a vocabulary overview of key concepts related to social media marketing, divided into relevant topics and definitions.

Social Media

Online means of communication, collaboration, and relationship building among interconnected networks of people.

Social Community

Zone 1 of the Social Media Value Chain focused on interaction and relationship maintenance through sites like social networks and forums.

Social Publishing

Zone 2 of the Social Media Value Chain involving the production and distribution of content via social publishing sites.

Social Entertainment

Zone 3 of the Social Media Value Chain that includes events and activities aimed at providing enjoyment shared through social media.

Social Commerce

Zone 4 of the Social Media Value Chain involving online shopping and the buying/selling of products and services.

Market Segmentation

The process of dividing a market into distinct groups with common needs and characteristics.

Demographic Segmentation

Grouping based on categorical descriptive characteristics, such as age, gender, or income.

Geographic Segmentation

Grouping based on location, incorporating factors like language, climate, and market size.

Geolocation Technology

Techniques used for location-based targeting, including geofencing, geotargeting, and beaconing.

Psychographic Segmentation

Grouping based on lifestyle, interests, and personality traits.

Behavioral Segmentation

Grouping based on past behaviors, usage rates, and purchasing patterns.

Benefits Sought Segmentation

Grouping based on the underlying utility or specific benefits consumers seek in products.

Social Currency

The value of a person's social connections and networks, driving engagement and influence.

Self-Concept

The idea of oneself, shaped by personal and social identity.

Social Identity

The part of self-concept derived from perceived group membership.

Social Data

Data collected from social interactions that helps marketers understand social identity.

Social Footprint

The visible trace of a person's activities and presence across social media platforms.

Social Privacy

Concerns about the disclosure of personal information of others on social platforms.

Institutional Privacy

Privacy related to the use of data by institutions and third parties.

Networked Privacy

Awareness that personal information may be compromised in social and technological contexts.

Online Community

A group of people engaging for specific purposes through online platforms.

Social Network Sites

Platforms where participants interact through user-generated content and connections.

The Network Effect

The value of a community is correlated to the number and strength of its members.

Influence Impression

An exposure to a brand through social sharing, impacting perceptions.

Presence

The experience users have interacting within a computer-generated environment.

Social Object Theory

The concept that social networks are effective when relationships among people and objects are activated.

Flaming

Posting inflammatory messages, often in ALL CAPITAL LETTERS, to express anger.

Doxing

The act of publicly revealing private information about someone as retaliation.

Trolling

Deliberately provoking conflict in online environments through inflammatory comments.

Social Capital

The accumulated resources and reputation gained through social connections.

Strong Ties

Close relationships that provide emotional support and resources.

Weak Ties

Casual or superficial relationships that often provide access to new information.

Strategic Planning

The process of defining objectives, strategies, and measuring outcomes in marketing.

Marketing Plan

A formal document detailing marketing strategies including product and promotional plans.

Three Phases of Maturity

Stages in social media implementation: Trial, Transition, and Strategic.

Social Media Policy

A document outlining the rules for social media activity within an organization.

Internalization

The process by which consumers adopt brand beliefs as their own.

Brand Personification

The development of a brand profile to represent its character and interaction style.

Social Publishing Process

Steps taken to increase brand message exposure and drive site traffic via content sharing.

Social Media Optimization (SMO)

Tactics used to enhance the likelihood of content sharing and engagement.

Social Entertainment

Zone of social media focused on enjoyment, including social games and shared experiences.

Game-Based Marketing

Incorporating brands into games through methods like ads and product placements.

Social Commerce Psychology

The psychological factors influencing buyer behavior in social commerce.

Scarcity

The principle where limited availability of products increases consumer desire.