Typography

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Description and Tags

Graphic Arts

44 Terms

1

Typography

Used to convey a message quickly and concisely with little effort from a reader

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2

Type Family

A series of fonts with the same design but different weights, widths, and slants of each letter

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3

Type Face

Type family narrowed down to a specific weight and width

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4

Type Font

Type family narrowed down to a specific weight, width, and point size

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5

Roman

Fonts with thin and thick strokes and serifs (lines at endpoints of letters)

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6

Sans Serif

Fonts without serifs (like the one you’re viewing!)

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7

Square Serif

Fonts with square/block serifs

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8

Black Letter

Imitates calligraphy (mainly old english)

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9

Script

Fonts that simulate handwriting

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10

Novelty

Used for decoration or special attention

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11

Condescended

Classic fonts within a smaller space

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12

Italic

Slanted version of a font

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13

Bold

Thicker stroked version of a font.

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14

Black

Even thicker and darker version of a font (more than bold)

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15

Small Caps

Uppercase letters with a smaller size (like lowercase)

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16

Ligatures

Two letters are joined together (fi, fl)

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17

Glyph/Dingbat

Hieroglyph, Symbol, or Pictograph

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18

Subscript

Letter or number BELOW the baseline

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19

Superscript

Letter/number ABOVE a baseline

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20

EM Space

Unit of measurement in typography/web design, 1 EM equals the height of a font

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21

EN Space

½ of an EM space

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22

EM Dash + EN Dash

A dash with length to match EM or EN measure (-/—)

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23

Baseline

Line where bottom of standard letters rest

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24

Mean line

Line at the top of most lowercase letters

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25

Ascender

Part of a lowercase letter that extends above the mean line (b, d)

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26

Descender

Part of a lowercase letter that extends below a baseline (p, q)

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27

X-Height

Measure between the baseline & mean line

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28

Leading

Measure from baseline to baseline (aka line spacing)

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29

Kerning

Changing space between a pair of letters

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30

Tracking

Changing space between a group of letters

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31

Headline Type

Used for a title of a section, greater than 14 pt

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32

Body Type

Used for the “guts” of the typesetting, at most 14 pt (no larger than 14 pt)

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33

Subhead Type

Used for sections under a heading, greater than 14pt but less than heading size

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34

Justified

Text lines up on left and right sides

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35

Flush Left

Text lines up on the left and is ragged on the right side

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36

Flush Right

Text lines up on right side and ragged on the left side

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37

Force Justified

Last line of a text forced to stretch across a column

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38

Widow

A word or line that starts its own column or page by itself

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39

Orphan

A single word at the bottom of a paragraph

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40

(_) points = 1 Pica

12

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41

6 Picas or 72 points = ___

1 inch

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42

Type 1 Fonts

Postscript fonts that need a display and print font, no longer supported since 2022

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43

True Type Fonts

Display and Printer fonts all together, scalable vectors

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44

Open Type Fonts

Similar to True Type with larger capacity

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