COMM 243 Medium Theory and Interpersonal Communication

A form of interpersonal communication where something comes in-between the 2 people talking.

Mediated Communication

Organizations deal with customers and clients mainly through mediated (), like tv, cell phone calls, social media, and more.

Channels

It’s important to understand which mediated channels your customers ().

Prefer

Email is used for fast transmission and feedback from another person, albeit at the expense of () and () cues you would receive in face-face communication.

Vocal, Non-verbal

Telephone gives quick transmission and allows for vocal cues, but you lose out on () cues.

Visual

Social media can have all the benefits of face-face communication, but it isn’t always ().

Live

Video conferencing also has all the advantages of face-face communication, except for it potentially feeling () and ().

Cold, Impersonal