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63 Terms
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What is sociology?
Study of society and human inter-connectedness
* based on observation that humans live together * observes characteristics of collectivities * analyzes societies by looking at the structure of collectivity.
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Division of labour
* Different collectivity members have different tasks based on what role they have * differs for each system of categorization
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What makes human societies unique
humans rely on the works of people from thousands and hundreds of years ago for everyday tasks (i.e. playing works from beethoven in an orchestral performance)
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Sociological Imagination
Relationship between the individual and the society they are in
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What does the sociological imagination do?
* connects personal moments to the totality of our environments and societies * emphasizes the co-constitution of individual and society
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What is the relationship between humans and society?
Co-constitutional. Humans makes societies, societies make humans.
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Social forces
Societal level mechanisms that influence the character of individuals and their life trajectories.
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Ideology
Social force that influences us to perceive the world in particular ways, and to make judgements (choices about how to behave)
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Subjective vs. Objective
Mind; Physical Reality
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Structure
How the social world is organized to elicit particular patterns of behaviour
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What do social forces do
Social forces like ideology and structure provide possible explanations for how society influences individuals.
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Societal Reproduction
When individuals behave in a way that is consistent with the ideologies and structure within which they are embedded, their resultant behaviour reproduces both ideology and structure.
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What is an empirical discipline?
Sociology is an empirical discipline because it does not say how things *should be* but rather observes and explains how things currently are
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Empirical investigation
Practice of putting away personal beliefs to analyze what is empirically true.
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Research Question
What the project sets out to answer, researcher does not know the answer
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Microsystem
Personal, Individual, psychological factors
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Mesosystem
Group, organizational, relational factors, community, health agency, school
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Macrosystem
Collective, historical, structural factors
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quantitative data
numerical info, stats, or translating social reality into measurable variables
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Original Survey
* traditional way to collect quant data * questionnaire
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Variables
variables are measurements of some phenomenon that has more than one value or score
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Operationalization
Involves researchers specifying how variables will measure what they are designed to measure
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Independant variable
Variable that is hypothesized to have some effect.
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Dependant variable
variable that is hypothesized to be influenced by the independent variable.
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Spurious Relationship
Two variables linked to each other but not linked because one causes the each other.
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Population
The universe of cases that the research question is relevant to. Defined by research question/project.
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Sample
A subset of a population that is investigated empirically.
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Generalizability
The extent to which observations about a sample can be reasonable assumed to represent a population.
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Random Sampling
(Ideal) Each individual in the population has an equal probability of being selected for study
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Representative Sampling
The sample is a reproduction of the population along particular demographic characteristics
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Convenient Sampling
People are sampled based on their availability
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Snowball Sampling
People that have been sampled introduce the researcher to other possible study participants
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Secondary Analysis
Analyzing existing data in a novel way
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Data Scraping
Using computer algorithms to generate data about people’s online behaviour.
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Quantitative Content Analysis
Study of what people produce
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Nominal Variables
Numbers are used to represent different conditions, but the phenomenon is not quantitative (Race, Marital Status)
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Ordinal Variables
Different values of the variables can be ranked but there is no way to measure the precise different between ranked values (Likert scales, class, pain)
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Ratio Variables
Differences between values are measurable, and there exists a real zero (number of siblings, income)
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Descriptive Statistics
Stats that tell us about the distribution of one variable
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Central tendency
measures of central tendency attempt to give a quick picture of the content of one variable.
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Proportion
Tells us the % of a variable that falls into one particular variable value (number between 0 and 1)
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Mode
Variable value that is the most common, or has the highest count (calculated for all levels of variables)
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Median
The value that separates the sample into two equal halves (cannot be calculated for nominal level variable)
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Mean
Average Value (only for ratio)
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Normal Curve
Mean=Median=Mode
Symmetrical Sides
Asymptotic tail
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Positive Skew
Mode < Median < Mean
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Negative Skew
Mode > Median > Mean
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Outliers
Extreme cases where variable value is very off from the majority
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Inferential Stats
Measure the relationship between two or more variables
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Cross-Tab
Useful for calculating the relationship between two variables when at least one is nominal/categorical
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Bivariate stats
measure the relationship between two variables
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Correlation Coefficient
Measures the relationship between two ratio level variables (number between -1 and 1)
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Positive Correlation
V1 goes up = V2 goes up
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Negative Correlation
V1 goes up = V2 goes down
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Perfect positive correlation
1
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Perfect negative correlation
\-1
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Multivariate statistics
describe the effect of several independent variables at once on some dependent variable
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Qualitative Research
Interpretive prose
weaknesses: not generalizable
strength: limit of what you can observe is not imposed by the limits of the data collection (don’t have anticipate what questions you’ll need the answer to)
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Saturation
Occurs when researcher determines that further data collection is unlikely to yield new info
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Ethnography
The researcher embeds themself in the social milieu that they wish to study.