Business Marketing Syllabus Links

Marketing Processes

What are the four marketing processes? Situational analysis, Market research, Establishing marketing objectives, Identifying target markets.

Marketing Processes → Situational Analysis

What does SWOT stand for? Strengths, Weaknesses, Opportunities, Threats.

Marketing Processes → Market Research

What are the two types of market research? Primary and Secondary.

Marketing Processes → Establishing Marketing Objectives

What are common marketing objectives? Increase sales, increase market share, improve brand awareness, enter new markets.

Marketing Processes → Identifying Target Markets

What are the four bases of market segmentation? Geographic, Demographic, Psychographic and Behavioural.

Marketing Strategies

What marketing strategies are examinable? Product, Price and Promotion.

Marketing Strategies → Product

What is branding? Creating a unique identity for a product.

Marketing Strategies → Product

What is packaging? The design and presentation of a product.

Marketing Strategies → Product

What are the stages of the product life cycle? Introduction, Growth, Maturity and Decline.

Marketing Strategies → Price

What are the pricing methods? Cost, Market, Competition-based.

Marketing Strategies → Price

What are the pricing strategies? Penetration, Price Skimming, Loss Leader, Price Points.

Marketing Strategies → Promotion

What are the elements of the promotion mix? Advertising, Personal Selling, Sales Promotion and Public Relations.