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Abbreviation
Shortened version (e.g. LOL for laugh out loud)
Absurd
A form of humor that shows something in an inappropriate, illogical or strange way, aimed to arouse amusement or derision.
Academic
A register that mimics the form of an educational piece (often using jargon, formal tone).
Accusation
Charge or claim.
Advertisement
A text type that tries to sell a product.
Alliteration
Repetition of the first letter in a word (e.g. The cat crawled under the carpet - alliteration of 'c').
Allusion
Indirect or passing reference. Speaking of something without directly referencing it.
Ambiguity
Deliberately vagueness.
Analogy
Comparing something with something else (typically used for clarification).
Anaphora
Repetition of a word or phrase at the beginning of successive clauses.
Anecdotes
Short amusing/interesting story about a real incident or person (can be do entertain, act as a medium of familiarity, gain the writer credibility).
Antithesis
Balancing one term or clause with another of contrasting force (e.g. "How can the light that burned so brightly suddenly burn so pale?")
Aphorism
An observation that contains a general truth (e.g. Cynicism is an unpleasant way of saying the truth).
Apodioxis
The indignant rejection of an opponent's argument as so absurd that it is impertinent. (e.g. "I will not dignify that question with an answer.")
Archaism
Widely unused historical words.
Assonance
The repetition of vowel sounds (e.g. naming, shaming, and blaming).
Assumed Collective Experience
Often when the author references popular culture, general childhood experiences or even the use of "we" can do this. It allows for an inclusive atmosphere.
Asyndeton
The omission of conjunctions (e.g. Silent, mournful, abandoned, broken, Czechoslovakia recedes into the darkness).
Atmosphere
The pervading tone or mood in the piece of writing.
Auxesis
Can be in the form of climax or inflated language (increasing tension). (e.g. "warrior" instead of "soldier", or "the fallen" instead of "the dead")
Bias
Inclination of opinion or prejudice for or against.
Blog
A text type that is written on the internet. It is often used to review or portray opinion (the fact that it is on the internet will mean that it will usually have the audience of everybody but a target audience as well).
Catchphrase/ Slogan
A well-known sentence or phrase often associated with popular culture.
Chiasmus
Consecutive clauses exhibiting a direct inverse parallelism in structure - i.e. the structure of the first clause is mirrored in the second to create a contrast.
Example:
"I submissively sat as she stood defiantly"
Broken down:
"I submissively (adverb) sat (verb) as she stood (verb) defiantly (adverb)"
Simplified:
> Adverb, Verb | Verb, Adverb
> A B | B A
Circumlocution
(Circumlocutio) A deliberate attempt to be vague and evasive. It is often when a writer writes around a subject.
Collective Pronoun
The use of "we".
Concessio
Conceding of a minor point in order to gain a more important one (the "yes, but").
Colloquial
Using ordinary or familiar conversation.
Colloquialism
Words that have been coined from conversational language.
Command/ Imperative
When the writer tells the audience to do something.
Connotation
The implied meaning.
Contemporary
A context in which a piece was written (often seen as after 1950s).
Contraction
When two words are placed together in a conversation way ("do" and "not" make "don't").
Context
The circumstances that form the setting, in which a piece of writing was written.
Conventional
In accordance with what is generally done or believed to be a social norm.
Conversational
Informal language, written to mimic the tone of a conversation.
Credibility/ Authenticity/ Verisimilitude
The quality of being trusted by the audience.
Declarative mood
Making statements.
Defamiliarization
Showing the audience their won culture in a different, unfamiliar light by changing the context, often used to alienate the issue.
Demographic
The structure of population that a piece of writing is intended for.
Demotic/Vernacular
Of or pertaining to the ordinary, everyday, current form of a language (i.e. the "common man/woman's" form of a language).
Denotation
The direct meaning.
Dialect
A form of a language that is particular to a specific region or social group.
Diazeugma
A single subject governs many verbs. (e.g. He abused my children, twisted the head off my cat, painted the wall with the blood of my family and still has not paid).
Ellipsis
The punctuation of "...".
Emboldened
When a word is accentuated by making its lettering thicker than surrounding words.
Emotive Language
Language used to appeal to or portray emotions (e.g. He was forced to sit down).
Epiplexis
Asking a pointed series of rhetorical questions in order to express indignation or grief (e.g. "How could you do this? What kind of monster are you?")
Epistrophe
Repetition of a word or phrase at the end of a clause instead of the beginning. (e.g. "He was unstable: socially unstable, mentally unstable, physically unstable.)
Epizeuxis
The repetition of a word or phrase over and over again with nothing in between (e.g. "No, no, no, no, no.")
Ethos
Appeal to the reader's sense of ethics.
Euphemism
An indirect expression substituting one that would be more harsh or blunt. They often refer to something unpleasant or embarrassing (e.g. "A roll in the hay").
Extended Metaphor
An analogy or metaphor sustained throughout the piece.
Formal
A form of register. Written in accordance to etiquette or convention.
Gerund
Also known as present continuous. It is the use of the "ing" phrase.
Global Village
A world considered its own community (many have been created through the use of the internet).
Graphology
The font and typographic formatting of a piece of writing, as well as arrangement of visual materials.
Hendiatris
A figure of speech used for emphasis, in which three words together represent one idea (e.g. "sex, drugs and rock n' roll")
Humor
Amusing/comical expressions.
Hyperbole
Using exaggerated language.
Hypophora
Asking a question then answering it (e.g. "You want to know why? I'll tell you why.")
Hypothetical
Supposed but not necessarily true.
Ideology
A system of beliefs, ideas and ideals.
Idiolect
Speech habits of a person.
Idiom
A form of expression with a figurative meaning, often used popularly in a culture or social group. (e.g. "she is pulling my leg").
Imagery
Using a word to paint a picture for the reader.
Implication
Conclusion drawn from something even if it is not explicitly stated.
Inclusive
Deliberately avoiding usages that could be seen as excluding any social group.
Informal
Using lexis, grammatical structure and idioms that are suitable to everyday language and conversation rather than to formal situations.
Intertextuality
Referencing other texts within a text.
Inverted Commas
The use of " ".
Irony/ Sarcasm
A form of humor marked by the use of language that normally signifies the opposite of the intended meaning.
Jargon
Use of terminology or technical language.
Juxtaposition
Placing two concepts, words, phrases next to each other (often, but not necessarily, contrasting).
Legalese
The use of legal terminology.
Lexical Cohesion
The textual linking dependent on a writer or speaker's choice of words.
Lexical choice
The word choice.
Lexical field
Range of lexis used.
Lingua Franca
A language that is adopted as a common language between two people who have completely different native languages.
Loaded
Weighted, biased language charged with an underlying implication or emotion.
Logos
Appealing to the reader's sense of reason.
Maxim
A short, pithy statement expressing a general truth or rule of conduct (e.g. "the apple doesn't fall far from the tree" or "an apple a day keeps the doctor away").
Meiosis
Use of understatement to diminish the importance of something. (e.g. "Assaulted him!? I barely touched him!")
Metanoia
Saying something, retracting it, then qualifying it (e.g. "I hate you. No, I don't hate you. I pity you.")
Metaphor
A thing regarded as representative or symbolic of something else (e.g. he is the spearhead of the campaign).
Militaristic Language
Lexis that is commonly used in the military (e.g. "0800 hours")
Mission Statement
A statement a company, department, organization or person publicizes to show its/his/her intentions.
Modern
Part of recent history (e.g. often considered as of the beginning of the 20th century)
Neologism
Newly coined word or expression.
Newspaper Article
Articles published in newspapers. These are often formal and review issues and events.
Norm
Standard pattern of social behavior.
Obsolete
Out of date and redundant.
Onomatopoeia
The use of words that represent sounds (e.g. Wham!)
Orthodox
Conforming to traditional or accepted rules or beliefs of a religion, philosophy or practice.
Parenthetical Dashes
Dashes, used to insert a clause into the middle of a sentence. (e.g. "Ted was - albeit a tad odorous - pleasant company")
Pathos
Appealing to a reader's sense of emotion.
Personification
Representing a human quality.
Plosive
T,k,b,g,d are all plosive consonants.
Polemic
A piece of writing that has a strong view, often attacking a concept, without considering the other side of the story. (e.g. Anything on Fox News)
Polysyndeton
Use of several conjunctions in close succession. (e.g. "He was tall and handsome and smart and kind and just all around great")