Purposive Communication Practice Flashcards

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A comprehensive set of vocabulary flashcards covering language types, non-verbal communication, organizational channels, communication models, and the principles of oral and written communication.

Last updated 4:44 PM on 7/29/26
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39 Terms

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Purposive Communication

The practice of using different communication forms that takes place with a purpose in mind.

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Language

The principal method of human communication, consisting of words conveyed through speech or gestures.

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Speech Community

People who use the same language and can understand each other.

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Language Acquisition

The process of acquiring language used by the community.

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Mother Tongue

The first language acquired while growing up.

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Second Language

A language that is learned formally in school.

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Language Learning

The way of studying a language both formally and informally.

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Language Contact

The ability to communicate with other languages as long as there is a main language used.

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Language Change

The result of language contact, producing a certain language that is understandable for two different people.

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Communication

From the Latin word “commúnicāre” meaning “to share”; it is the activity of conveying information through exchange of thoughts, messages, visuals, signals, written or behavioral means.

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Verbal Communication

The use of spoken or written words to communicate in formal or informal settings.

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Visual Communication

A type of communication that uses visuals to convey information and/or messages.

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Non-verbal Communication

Communication that uses body language rather than words.

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Paralanguage

A type of non-verbal communication such as speaking fast when excited.

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Context

The circumstance or environment, which may include physical or actual settings, in which communication takes place.

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Intrapersonal Communication

Communication that occurs in the mind or during decision making, based on feelings, biases, prejudices, and beliefs.

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Interpersonal Communication

Communication that occurs between two people.

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Extended Communication

Communication using electronic media or tools such as video conferences, audio calls, or messenger.

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Organizational Communication

Communication that takes place between people within an organization.

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Downward Communication

A formal organizational channel where messages flow from a superior to subordinates.

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Upward Communication

A formal organizational channel where messages flow from subordinates to a superior.

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Horizontal Communication

Communication between people on the same level but in different departments.

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Crosswise Communication

Communication among employees from different units or departments working at various levels.

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Intercultural Communication

Communication among people having different linguistics, religions, ethnicity, social and professional backgrounds.

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Aristotle's Communication Model

A model emphasizing three variables in the process: Speaker, Speech, and Audience.

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Lasswell’s Communication Model

Harold Dwight Laswell’s model focused on: Who says What, in Which Channel, to Whom, and with What Effect.

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Shannon-Weaver’s Communication Model

A 1949 model identifying components like Sender, Transmitter (Encoder), Decoder (Reception), Receiver (Destination), noise, and feedback.

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Berlo’s Communication Model

A model originally called SMCR (Source, Message, Channel, Receiver), later modified to SMCRN to include noise.

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Brevity

A quality of effective oral communication meaning you are concise and not verbose or wordy.

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7Cs of Effective Written Communication

A set of principles: Clear, Concise, Concrete, Correct, Coherent, Complete, and Courteous.

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Clear

Always be guided by your purpose in communicating.

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Concise

Always stick to the point and do not beat or run around the bush. Be brief by focusing on your main point.

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Concrete

Support your claims with enough facts. Your readers will easily know if you are bluffing or deceiving them because there is nothing to substantiate your claims.

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Correct

It is important that you observe grammatical correctness in your writing. Always have time to revise and edit your work. Even simple spelling errors may easily distract your readers.

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Coherent

our writing becomes coherent only when you convey a logical message. The ideas should be connected to each other and related to the topic. Make sure that you observe a sound structure that will present a smooth flow of your ideas. Use transitional or cohesive devices so that the ideas cohere with one another.

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Complete

Include all necessary and relevant information so that the audience will not be left wanting any information. Always place yourself in the shoes of the audience, who is always interested to receive new information.

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Curtious

he tone of your writing should be friendly. Avoid any overtone/undertone or insinuation to eliminate confusion and misinterpretation.

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Coherent

A principle of written communication where message ideas are logical, connected to each other, and use transitional or cohesive devices.