Marketing Segmentation Flashcards

Vocabulary flashcards based on lecture notes about market segmentation, targeting, and positioning.

Social Class

In segmentation techniques, social class is not purely a democratic variable.

Targeting

Involves assessing the attractiveness of segments.

Psychographic Segmentation

Segmenting the market based on brand loyalty is an example of psychographic segmentation. (False)

Segmentation Methods

It is possible to mix and match different segmentation methods such as geographic and demographic segmentation.

Competitive Advantages

The marketer should not choose several competitive advantages to protect their brand in the best possible light.

Positioning Map

A positioning map is not a map used to help marketers place their product in optimal locations in the retail store shelves.

Targeting Segments

Different marketing programs from different segments

Brand's Position

A brand's position does not refer to where on the retail shelves that brand is usually located.

Mass Marketing

Mass marketing does not refer to the marketing of large sized products, it assumes that everyone is the same, Assuming everyone has the same interest

Product Differentiation

Product differentiation does not refer to the strategy by which marketers make different products to appeal to multiple segments.

Segments that have higher UVC are not more attractive compared to the segments with lower UVC.

True

Behavioral Segmentation

Segmenting the market based on ethnicity is not an example of behavioral segmentation.

Growing Segments

Segments that are growing faster are more attractive compared to segments that are growing slowly.

Behavioral Segmentation

Segmenting the market based on readiness to buy is an example of behavioral segmentation.

Targeting

Targeting includes the process of evaluating the attractiveness of many segments.