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Tracking Poll
'horse race,’ that sees how people view candidate
Benchmark Poll
Sees what candidate's opinions may be
Entrance/Exit Poll
Before/after voting to track results before they come out
Approval rating poll and impact on incumbency
High approval rating = higher chance of reelection; low approval rating = lower chance of reelection
Framing
How a question is said, with possible bias. 'legalize abortion?' vs 'legalize murdering babies?'
Examples of differences between accurate and inaccurate polls
Size of poll, framing of question, bias in polling
The issue in the reading used to exemplify the concept of framing
Abortion
Random Sample
Universe used is totally random and unbiased
Representative Sample
Population represents demographics of the area
Weighting/Stratification
Making sure demographic groups are properly represented
The relationship between sampling size and margin of error
Larger sample, smaller error
Universe
Group of people meant to represent a large group in question; needs 1500+ respondents
Push poll
Pushes people in a certain direction when polling them
Political Ideology
Set of beliefs
Political Spectrum
A variety of beliefs: conservative, liberal, moderate, populist, libertarian
Saliency
Importance
Wedge issues
Issues that are controversial and split public opinion. ex: abortion, gun rights
Valence issues
Policies/issues viewed the same way by a variety of groups
Political Socialization
How you get your beliefs. Mainly family