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Conservative
Believe in following tradition and having reverence for authorities, less taxation and less government spending
Free enterprise
Government should take a laissez-faire (let it be) approach and an "invisible hand"- guided by the interaction of producers and consumers - would regulate over time
Globalization
Process of expanding and increasing world economy and political culture
Ideology
Comprehensive and mutually consistent set of ideas
Individualism
A belief in the fundamental worth and importance of the individual
Liberal
Being open to allowing government to flexibly expand beyond established constraints
Libertarian
Oppose government intervention or regulation, conservative on economy and liberal on social issues
Lifecycle effects
Variety of physical, social, and psychological changes that people go through as they age
Limited government
Govt kept under control by law, checks and balances, and separation of powers
Moderate
Middle of the spectrum, some conservative beliefs and some liberal beliefs
Party identification
Self-identifying with a party, acknowledging their membership or openly referring to themselves as members of their chosen party
Political socialization
The process by which one develops political beliefs
Populist
Generally attend a Protestant church and follow fundamental Christian ideas with a strict moral code
Progressive
Criticize traditional political establishments that have too much power in government and business, wealthy should pay more taxes
Rule of law
The principle of a government that establishes laws that apply equally to all members of society and prevents the rule and whims of leaders who see themselves as above the law
Saliency
Importance
Valence issues
Issues that are shared by people with a variety of ideologies
Wedge issues
Issues that sharply divide the public
Approval rating
Gauged by pollsters to determine president's job performance
Bandwagon effect
A shift of support to a candidate/position hold the lead in public opinion polls
Benchmark polls
First type of poll used in an election to gather general information about people's views and concerns before any candidates declare intentions to run
Entrance polls
Conducted outside the polling place on Election Day to predict the outcome of the election by asking who they intend to support
Exit polls
Conducted outside the polling place on Election Day to predict the outcome of the election by asking how the voters voted
Focus group
Small groups of citizens (10-40) to hold conversations about issues or candidates
Margin of error
Amount allowed for cases of miscalculation
Push polling
Telephone poll with ulterior motive, offer positive on candidate and negative on opponent
Random-digit dialing
Computer randomly calls possible numbers in a given area until enough people respond to establish a representative sample
Random sample
Every member of the universe must have an equal chance of selection into the sample
Representative sample
Group of people meant to represent the larger group in question a.k.a. universe
Sampling error
Measure results in two or more polls to determine difference between poll results
Stratification
Making sure demographic groups are properly represented in a sample
Tracking polls
Ask people the same or similar questions over time to track public opinion
Universe
Group of people meant to represent the larger group in question
Weighting
Making sure demographic groups are properly represented in a sample