Studied by 5 people
tracking poll
ask the same or similar questions over time to track public opinion
benchmark poll
often used before a candidate has declared their intentions to gather general information about people’s views and concerns
focus groups
10 to 40 people gathered to hold conversations about candidates and issues
approval rating
a percentage rating of how satisfied people are with a president’s performance. usually gagued by asking yes or no questions
framing
posing a question in a certain way to emphasize a certain perspectice
accurate poll qualities
objective, not emotionally charged questions
good question order
inaccurate poll qualities
strong language to sway opinions (framing)
bad question order
random sample
every single member of the universe must have an equal chance of being selected
universe
the entire population being studied or surveyed
representative sample
a group of people meant to represent the universe
stratification
weighing of data to make a certain demographic better represented (i.e inflating data from one demographic that was under represented in the poll)
as sampling size gets larger…
…margin of error gets smaller
the simplest yet most perplexing problems pollsters face when conversing with a respondent
those who don’t know about political topics and/or dont care
push poll
a poll (often telephone poll) used by campaigns to influence the reciver by offering positive points on the candidate and/or negative points on the opponent
political ideology
one’s political beliefs
political spectrum
spectrum of ideologies going from left (liberal, Democrat) to right (conservative, Republican)
saliency
how important a topic is to the general public
valence issue
issues that people mostly agree on
wedge issue
issues that people mostly disagree on
Note 
Flashcard (43)