MEDIA AND ADVERTISING

to broadcast propaganda

to send out a programme on television or radio that may be false or exagerrated in order to gain support for a political leader, a party etc

a leading article

a piece of writing which deals with the most important news item of the day.

editorial policy

the policy of the newspaper, as decided by the person in charge of producing the newspaper

yellow journalism

is a type of journalism that presents little or no legitimate well-researched news and instead uses eye-catching headlines to sell more newspapers.

to carry a story

to include an item in a news report

news coverage

the reporting of news and sport in newspapers, tv, or radio.

to make front page headlines

to be an important item of news in the newspapers, on radio or TV.

breaking news

newly received information about an event that is currently taking place

up to the minute

having the latest information

stale news

information that is no longer interesting or new, because it has already been reported

falling circulation

the decline in the number of copies of a newspaper sold each day

celebrity endorsement

A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service

to subscribe to a magazine

to pay money regularly in order to receive a copy of a magazine

the financial/business sections

the economic area relating to money or how money is managed

online advertising

advertising a product or service on the internet

to slash the prices of products

to reduce the price dramatically

to be wary of something

not completely trusting or certain about something

to promote their products

to make products popular by advertising them

to buy goods impulsively

to buy things suddenly without any planning and without considering the effects they may have

to be swayed by advertisements

to be influenced to buy things as a result of advertising

market research

the action of collecting information about what people buy

a price war

a situation in which companies or shops continually reduce their prices in order to attract customers away from their competitors

to launch a product

to introduce a new product

target audience

consumers whom businesses aim at when selling their products

brand awareness

the action of bringing the name of a company to the attention of the public

prime time television

the hours during which most people are watching TV

the electronic media

broadcast media which use electronic technology, such as the internet, television, radio, DVDs etc

to impose regulations on

to control something by means of rules

commercial advertising

advertising on the radio or television, between or during programmes.

telemarketing

a method of selling things or taking orders for sales by telephone