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stratified sample
divides the population into separate groups (strata) then selects a simple random sample from each stratum
individuals within each stratum should be homogeneous with respect to the variable of interest
this method guarantees that each stratum is represented in the sample
cluster sample
divides the population into a large number of clusters (city blocks), then a simple random cluster is selected and ALL individuals in the selected clusters are included in the sample
cluster sampling is less expensive per observation than simple random sampling
systematic sample
obtained by selecting every kth individual from a population, the first individual selected corresponds to a random number between 1-k
does not require a list (sampling frame ex. polling)
convenience sample
samples in which individuals are easily obtained and not based on randomness (self-selected ex. amazon reviews)
also called “voluntary response samples”
bias
if a sample has bias that is systematically different from the population with respect to the variable, leads to under-estimation or an over-estimation of the parameter
sampling bias
results when the technique used to obtain the samples favor one part of the population over another
poor sampling ex. undercoverage, non-random sampling
nonresponse bias
exists when individuals selected to be in sample DO NOT respond to the survey and have different opinions from those who do respond
response bias
exists when answers on a survey DO NOT reflect the true opinions of the respondent
lying or leading wordy questions
randomization
randomly assign subjects to treatment to eliminate the bias that may result if subjects are assigned to balance group variables
lurking variables can occur
blinding
treatment groups are treated equally as possible
single-blind
subjects DO NOT know which treatment is being recieved
double-blind
neither subject or researcher are aware of what treatment the subjects are receiving
replication
each treatment is applied to more than one experimental unit, using more than one experimental unit for each treatment ensuring the effect of a treatment
completely randomized design
each experimental unit is randomly assigned to one treatment group
can medical studies use random subjects?
no, medical studies must use subjects that have the medical issue for the designed treatment that is being tested