Trail #7: Customer-First Mindset

Flashcards covering Customer-First Mindset, Customer Obsession, Value Proposition, and the five steps of Design Thinking based on lecture notes.

Design Thinking

A structured way of solving problems with the customer at the center, starting with people, their needs, frustrations, and dreams to create value.

Customer-First Mindset

An approach to problem-solving that solves complex problems creatively, builds solutions meeting user needs, encourages innovation and experimentation, and works across industries.

Customer Obsession

A focus that helps you better understand your customers' needs, gains, and pain points to uncover valuable insights, challenge assumptions, and deliver greater value.

Empathize

The step in design thinking that is about walking in the customer's shoes.

Define

The step in design thinking where you clearly state the problem to open the door to brainstorming and problem solving.

Value Proposition

An explanation of how a customer problem is solved with added value by delivering specific benefits and proposing unique differentiation.

Ideate

The step in design thinking where you brainstorm and come up with creative solutions.

Prototype

The step in design thinking where you build a representation of your ideas.

Test

The step in design thinking where you test your ideas.

Brainstorming Principle

The rule of generating quantity first, then refining.

Problem Statement Framework

A problem-framing approach (e.g., 'How might we… To be able to… So that…') where one part describes capabilities and another explains the desired outcome or benefit for the customer.