Entrepreneurs and Enterprise Lecture Review

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Vocabulary flashcards covering the motives, characteristics, challenges, and evolving roles of entrepreneurs based on the session summary.

Last updated 12:46 PM on 7/10/26
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15 Terms

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Enterprise

The process of setting up a new business to sell goods or services, involving the combination of resources such as land, labour, and capital.

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Entrepreneur

An individual who sets up and runs a business, accepting financial risk in the hope of earning a reward.

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Profit maximisation

The financial motive of trying to make as much profit as possible, occurring when the gap between revenue and costs is as large as possible.

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Profit satisficing

A motive where entrepreneurs earn enough profit to meet their needs while prioritising other factors like leisure time and low stress.

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Social enterprise

A business set up to achieve social aims as well as financial sustainability, where profit is used to support a wider mission rather than just owners.

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Ethical stance

Building a business around personal beliefs such as vegan products, cruelty-free sourcing, environmentally friendly production, or fair treatment of workers.

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Entrepreneurial capacity

The personal requirements for starting a business, including business knowledge, leadership ability, soft skills, commitment, and energy.

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Bureaucracy and red tape

The laws and regulations new businesses must follow, including employment law, minimum wage rules, health and safety, and consumer law.

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Risk

The chance that decisions could lead to loss or failure, which can be judged and potentially reduced through market research and planning.

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Uncertainty

Future events that cannot be predicted accurately, such as changes in government policy, economic instability, or natural disasters.

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Resilience

The entrepreneurial characteristic defined as the ability to recover when things go wrong and keep going after setbacks.

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Innovation

The ability of an entrepreneur to turn ideas into reality, develop products or services, and bring something new or improved to the market.

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Delegation

The act of passing responsibility for tasks to other people, which becomes necessary as a business grows and the entrepreneur's role changes.

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Reactive approach

A leadership style where an entrepreneur responds to events after they happen, such as copying rivals or responding late to changing customer tastes.

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Proactive approach

A leadership style where an entrepreneur anticipates change before it happens by forecasting trends and planning for future opportunities.