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Perfect Competition
A market structure with many small firms selling identical products with perfect information and free entry and exit
Price Taker
A firm that must accept the market price because it cannot influence price
Homogeneous Product
A product that is identical across all firms so consumers see no difference
Free Entry and Exit
Firms can enter or exit the market without barriers
Perfect Information
Buyers and sellers have full knowledge of prices and products
Firm’s Demand Curve
Perfectly elastic (horizontal) at the market price in perfect competition
Market Demand Curve
Downward sloping
Total Revenue (TR)
Price multiplied by quantity sold
Marginal Revenue (MR)
Additional revenue from selling one more unit of output (MR = P in perfect competition)
Average Revenue (AR)
Revenue per unit sold
Profit Maximisation
Occurs where marginal revenue equals marginal cost (MR = MC)
Shutdown Rule
A firm should shut down in the short run if price is below minimum AVC
Short-Run Supply Curve
The portion of the marginal cost curve above minimum AVC
Economic Profit (Short Run)
Occurs when price is greater than ATC
Break-Even
Occurs when price equals ATC and economic profit is zero
Operating at a Loss
When ATC > price > AVC
Shutdown Condition
When price is below AVC
Long-Run Entry
When firms earn profit
Long-Run Exit
When firms incur losses
Long-Run Equilibrium
Occurs where price equals MC and minimum ATC
Zero Economic Profit
A situation where total revenue covers all explicit and implicit costs (normal profit)
Allocative Efficiency
Achieved when price equals marginal cost (P = MC)
Productive Efficiency
Achieved when firms produce at minimum average total cost
Pareto Efficiency
No consumer or producer can be made better off without making someone else worse off
Effect of Entry
Entry shifts market supply right and drives economic profit to zero
Effect of Exit
Exit shifts market supply left and eliminates losses
Firm vs Industry Demand
Firm demand is perfectly elastic
Revenue in Perfect Competition
Increases proportionally with output since MR = P
Conditions for Perfect Competition
Many firms
Long-Run Price
Equals minimum ATC due to entry and exit pressures