Set-Jetting and the Media Tourism Trend

A set of vocabulary flashcards defining key terms, people, figures, and locations related to the set-jetting tourism phenomenon and its impact on global travel habits and local economies.

Set-jetting

A trend in tourism where travelers choose a destination because it served as a filming location for a movie or television show.

The White Lotus Effect

A term used by destination promoters to describe the significant boost in tourism interest following the release of the HBO series The White Lotus.

Koh Samui

A remote Thai island where the third season of The White Lotus is currently filming.

Gopal Kumar

The general manager of the Kamalaya Wellness Sanctuary Koh Samui.

386 percent

The increase in availability checks at the Four Seasons on Maui following the first season of The White Lotus.

$4.4 million

The amount of tax incentives the Thai government offered to the producers of The White Lotus.

Destination placement

A term used by tourism professor Simon Hudson to describe the use of filming locations as a form of product placement.

Unpack ’24 Study

A report on global travel trends conducted by Expedia which found that two-thirds of worldwide tourists considered visiting a place after seeing it on screen.

150 percent

The spike in searches for Romania credited to the Netflix series Wednesday.

Robin Johnson

The global marketing director for Visit Britain.

Starring Great Britain

A marketing campaign launched by Visit Britain to attract fans of shows shot in the UK, such as Ted Lasso.

3,400 percent

The increase in website visits from the 18-to-24-year-old demographic at Castle Howard after it appeared on Bridgerton.

Rosemead Garden

The private London park from the film Notting Hill that is open to the public only once a year.

Hobbiton

A theme park in New Zealand where visitors can tour sets from The Lord of the Rings two decades after the films' release.

Cefalù

The location of the beach in Sicily used in The White Lotus season two, which is actually 120 miles away from the hotel featured in the show.

Les Deux Compères

The neighborhood bistro featured in Emily in Paris, which in reality is an Italian restaurant called Terra Nera.

The Prince’s Head

The real-life pub in Richmond used for the filming of Ted Lasso.

Virtuoso

An international network of high-end travel agents that helps fans locate specific elements from shows, such as the real chef who consulted on Emily in Paris.

Maya Baya

A Thai beach featured in the 2000 film The Beach that had to close for over three years to repair damage to its coral reefs caused by overtourism.

King’s Landing

The fictional capital in Game of Thrones for which Dubrovnik, Croatia, served as the filming location.

$200 million

The estimated amount of tourist dollars Croatia received between 2013 and 2018 due to the popularity of Game of Thrones.

Svalbard, Norway

The location that declined a request to film Mission Impossible: Dead Reckoning in order to preserve local charm and avoid overtourism.

Furiosa

The Mad Max prequel shot in Sydney, Australia, which is predicted to cause a spike in travel to the area in 2024.