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cognitive approach focuses on
thought processes, not behavioural outcomes
cognitive approach believes that
internal mental processes should be studied scientifically and indirectly- because they are private
cognitive approach assumes that
the mind works like a computer
schema
mental frameworks for the interpretation of incoming information
cognitive approach models
theoretical models and computer models
theoretical models
humans are ‘information processors’- information goes through cognitive system in stages
example of theoretical model
multistore model of memory
computer models
the mind is like a computer- includes cpu, coding, stores- a metaphor
branch of cognitive approach
cognitive neuroscience
cognitive neuroscience
study of biological structures that underpin cognitive processes
cognitive neuroscientists use
pet and fmri scans
double disociation
two mental processes function independently from each other
example of double disociation
stm and ltm- as proved by kf and hm
schema allow
people to process lots of information quickly
schema stop
people from being overwhelmed by stimuli
schema can
distort what is seen or heard due to expectations
problems with schema
in eyewitness testimony and can harm mental health
strengths of cognitive approach
accepted explanation of behaviour, scientific, real world applications
strength of cognitive approach- accepted explanation of behaviour
focus on thought processes accepted as humans are capable of complex thought
strength of cognitive approach- scientific
experimental methods used- valid
strength of cognitive approach- real world applications
in successful treatments eg. for anxiety and ocd
weaknesses of cognitive approach
lacks external validity, mechanistic reductionism
weaknesses of cognitive approach- lacks external validity
lab studies with artificial stimuli
weaknesses of cognitive approach- mechanistic reductionsim
human mind reduced to computer system- oversimplified- neglects role of emotion
unlike behaviourist approach, the cognitive approach argues that
internal mental processes can and should be studied scientifically