Gladwell2010.NewYorker.Small_Change

Sit-in Movement

A form of protest where activists occupy a space, such as a lunch counter, to demand equal treatment, notably used during the Civil Rights Movement.

Woolworth’s

The location in Greensboro, North Carolina, where a significant sit-in occurred in 1960, highlighting racial segregation and injustice.

Civil Rights Movement

A decades-long movement aiming to end racial discrimination and gain equal rights for African Americans in the United States.

Weak Ties

Connections between acquaintances that are less personal and intimate, often beneficial for spreading information and networking.

Strong Ties

Deep, personal relationships that provide support and motivate individuals to participate in high-risk activism.

Greensboro Four

The group of four college students who initiated the sit-in at Woolworth’s to challenge racial segregation on February 1, 1960.

Twitter Revolution

A term used to describe protests organized through Twitter and social media, often implying a level of grassroots organizing.

Activism

The policy or action of using vigorous campaigning to bring about political or social change.

High-risk activism

Activism that involves significant personal risk and sacrifice, such as confronting segregated establishments.

Medium of Communication

The means by which information is communicated, including technologies such as social media platforms.

N.A.A.C.P.

The National Association for the Advancement of Colored People, an organization that played a key role in the civil rights movement.

Social Media

Websites and applications that enable users to create and share content or participate in social networking.

Organizing Power of the Internet

The ability of online platforms to mobilize individuals for collective actions, though often associated with weak ties.

Social Acknowledgment

Recognition or validation received from society; often referred to in the context of social media actions.

Civil Rights War

The struggle for civil rights in the United States, primarily during the 1950s and 1960s, against systemic racism and segregation.

Fever Metaphor

A term used to describe the overwhelming enthusiasm and participation in a movement, suggesting a contagious energy.