Qualitative Research Methods

Flashcards for Qualitative Research Methods

Content analysis

Focuses on the systematic classification of data using coding to identify key categories.

Coding

Segmenting a dataset into chunks and assigning a label or code to describe what it is about.

Thematic analysis

Focuses on the search and generation of themes from a dataset.

Textual Analysis

A broad term for research methods used to describe, interpret, and understand texts.

Discourse analysis

Focuses on analysing language in social context to reveal socio-psychological characteristics.

Structured interviews

The interviewer asks each respondent the same questions in the same way.

Semi-structured interviews

Involve a series of questions based on topic areas but allowing adjustments and additions.

Unstructured interviews

Have very little structure at all.

Focus groups

Collecting information from groups to see interactions and gain multiple perspectives.

Characteristics of a focus group

Recommended size is 6-10 people; several should be run; members should have something in common.

Observation

A technique used when data collected through other means is limited or difficult to validate.

Covert research

Research participants are unaware of the researcher's presence.

Overt research

Research participants are aware of the researcher's presence and role.

Participant observation

The researcher integrates into a group to study their way of life and culture.

Non-participant observation

The researcher studies subjects from the sidelines without participating.

Written descriptions

Recording observations via notes.

Video recording

Allows events to be reviewed repeatedly.

Photographs and artefacts

Collects observable data of phenomena in a single shot or series.

Documentation

Written materials that produce qualitative information.

Transcribing

Producing a written version of an interview.