(PRELIM) PURPOSIVE COMMUNICATION

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PRELIM EXAM

Last updated 2:37 AM on 9/18/26
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90 Terms

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COMMUNICATION

process of sharing information, ideas feelings between a sender and receiver

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LINEAR COMMUNICATION

a one-way communication model where the sender transmits a message directly to the receiver without feedback.

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INTERACTIVE COMMUNICATION

a two-way process where feedback is exchanged and influences the message being sent.

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SYMBOLIC COMMUNICATION

the use of symbols to convey messages, including verbal and non-verbal signs, gestures, and images.

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ETYMOLOGICAL

relating to the study of the origin of words and their meanings.

ex. sharing ideas art class

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COMMUNIS & COMMUNICARE

what Latin word does communication means

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SYSTEMATIC

communication as part of a system with parts that affect eachother

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CRITICAL

examines power, culture and influence communication

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SENDER/SOURCE/ENCODER


the one who sends and creates the message

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RECIEVER/DECODER/RECIPIENT

the one who receives and interprets the message

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MESSAGE/IDEAS

the information, it could be verbal and non-verbal

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CHANNEL/MEDIUM/MODE

th method use to send the message

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FEEDBACK

response from the receiver

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NOISE/BARRIERS

anything that interferes with the message

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PSYCHOLOGICAL NOISE

mental or emotional condition that makes difficult to understand or communicate a message

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PHYSIOLOGICAL NOISE

physical condition of the body that makes it difficult to send or receive the message

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PHYSICAL NOISE

anything at the environment that distracts communication

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ENVIRONMENTAL NOISE

anything in the surroundings that interrupts

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CULTURAL NOISE

caused by differences of culture, beliefs, language and values

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ORGANIZATIONAL NOISE

caused by rules, policies, procedure or structure of organization

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SEMANTIC NOISE

caused by confusing words, unfamiliar terms, different meaning

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SEMANTIC NOISE

idiom, jargon, etiquette

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ORGANIZATIONAL NOISE

unclear instructions, approval stress, complicated procedure

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CULTURAL NOISE

tradition, norms

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ENVIRONMENTAL NOISE

noisy place, heavy rain, waves

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PHYSICAL NOISE

construction noise, loud traffic, loud music

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PSYCHOLOGICAL NOISE

stress, anger, fear

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PHYSIOLOGICAL NOISE

headache, tired, fever

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VERBAL COMMUNICATION

communication that uses words and sound

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NON-VERBAL COMMUNICATION

communication that uses body language

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WRITTEN/SPOKEN

Kinds of verbal communication

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WORDS/SOUND

elements of verbal communication

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PRAGMATIC COMMUNICATION

communication that is use to achieve a purpose

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HAPTICS

communication that uses the sense of touch

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OLFACTORY

sense of smell

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VISUAL

sense of sight

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TACTILE

sense of touch

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AUDITORY

sense of hearing

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GUSTATORY

sense of taste

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PURPOSE

explaining why a talk or a conversation is initiated

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UNDERSTANDING

the heart of communication

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REACTION

can be both non-verbal and verbal. It is normal to react to what is seen

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PARTICIPATION

way to show judgement and critical thoughts

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OPINIONS

manifestation of critically is to verbalize hinkng or opinion

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SYMPATHY

communication means to care and showing support

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EDUCATION

learning is achieved through communication

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  • PURPOSE

  • UNDERSTANDING

  • REACTION

  • PARTICIPATION

  • OPINIONS

  • SYMPATHY

  • EDUCATION


7 functions of communication (book)

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  • INFORMATIVE

  • EXPRESSIVE

  • REGULATIVE

  • INTERACTIONAL

  • PERSUASIVE


other functions of communication

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SYMBOLIC INTERACTION THEORY

Significance for human psyche. (self and society)

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UNCERTAINTY REDUCTION THEORY

intrapersonal communication is primordial way of reducing uncertenties. (self and stranger)

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ORGANIZATIONAL CULTURE THEORY

culture plays a significant roles in values. (self and culture)

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USES AND GRATIFICATION THEORY

the consumers’ need for gratification to media and the results & effect. (self and masa media)

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CULTURAL STUDIES

“power strata” and media dominance over subordinate groups. (self and power)

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FACE NEGOTIATION THEORY

conflicts arise in an interaction if individuals fail to manage self identity. (self and social life)

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SPEAKER, SPEECH, AUDIENCE

Aristotle’s Model

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COMMUNICATOR, MESSAGE, MEDIUM, RECIEVER, EFFECT

Harold’s Laswell’s Theory

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SENDER, ENDCODER, CHANNEL, DECODER, RECEIVER

Claude Shannon and Warren Weaver’s Model

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SOURCE, MESSAGE, CHANNEL, RECEIVER, NOISE

David Berlo’s Model

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NOISE

Addition to Berlo’s model

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  • ATTITUDE

  • CULTURE

  • COMMUNICATION SKILLS

  • KNOWLEDGE

  • SOCIAL STATUS/SYSTEM


5 attributes to Berlo’s Model

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CHARLES ODGOOD AND WILBUR SCHRAMM’S MODEL

Most effective and sucessful model of communication

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ENCODER, MESSAGE, DECODER

Charles Osgood and Wilbur Schramm’s Model

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IT HAS NO NOISE/ BARRIER

Why does Osgood and Schramm’s is the most effective model?

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COMMUNICATOR, CONTEXT, RECIPIENT, NOISE

Dean Barnlaud’s Transactional Model

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GLOBALIZATION

interconnectedness of different countries

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CULTURAL IMPERIALISM

imposition by dominant community

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ELECTRONIC COLONIALISM

software and hardware

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LINGUA FRANCA

the common language

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INNER CIRLCE

english is their native language

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OUTER CIRCLE

english is their 2nd language

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EXPANDING CIRCLE

English is foreign language

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  • PRONUNCIATIONS

  • VOCABULARY

  • SPELLING

  • ACCENTS

  • GRAMMAR


differences of the circle

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  • ITALIZED

  • BOLD

  • UNDERLINE

  • TRANSLATE

  • QUOTATION MARKS


ways to validate Philippine English

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CULTURE

membership in a community that shares a common history

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MONOCHRONIC CULTURE

linear path where people do one thing at the time.

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POLYCHRONIC CULTURE

multitasking, had the strong tendency to build life-long relationships

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HIGH-CONTEXT CULTURE

indirect communication strategies characterized by implicit verbal messages and subtle non-verbal behaviors

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LOW-CONTEXT CULTURE

messages are directly and clearly encoded. common in individualistic countries.

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COLLECTIVISM

emphasizes community collaborations

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INDIVIDUALISM

gives primacy to personal rights and responsibility

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HIGH-CONTACT CULTURE

social touching is encouraged to show closeness and intimacy

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LOW-CONTACT CULTURE

social touching is rare and avoided

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INTERCULTURAL COMMUNICATION

understanding dominant cultural values and understanding how our own cultural values affect the way we perceived ourselves and others.

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ETHNOCENTRISM

considering one’s own as being superior to the other.

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CULTURAL TABOOS

practices prescribed by a particular society as being improper or unacceptable.

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PERSONAL SPACE

ammount of space between speakers defines the relationship in terms of gender, age and social status

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SIGNIFIER & SIGNIFIED

two main components of Fernidand De Saussere

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SIGNIFIED

The mental concept

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SIGNIFIER

The physical existence

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CULTURAL SENSITIVITY

understanding that cultures varies.